The superfruit bowl franchise expects 75 openings this year.
By Andrew Carlo
Playa Bowls, the superfruit bowl franchise, reported that it has signed 52 commitments along with 11 store openings during the third quarter.
The Belmar, New Jersey based company has also signed on 195 franchise commitments this year. About 55% of the agreements are commitments from existing franchisees.
Offering acai, pitaya, mango, green and coconut bowls, smoothies, juices, cold brew and more, Playa Bowls said its moves in 2024 are “solidifying their continued confidence in Playa Bowls’ growth potential.”
“Our success in 2024 has been remarkable, with over 275 stores nationwide, 75 openings expected this year, and nearly 300 franchise commitments driving our future expansion,” said Jayson Tipp, chief development officer at Playa Bowls. “We’re excited to bring Playa Bowls to new markets and make our offerings accessible to consumers nationwide driven by industry-leading performance and demand.”
In the metro Denver market, Cody Benisch and Robert Wissing opened their first shop in 2021. The franchisees have since expanded to five Playa Bowls locations and recently committed to opening five additional stores over the next two years. The first new location will be in Boulder and is set to open near the University of Colorado by year’s end.
Other moves include Playa Bowls’ entry into Dallas. This includes three separate multi-unit agreements signed and a first shop opening scheduled in the first quarter of 2025. First-time franchisees Anshuman Parikh and Brandon Tieu have committed to opening 10 locations across Dallas over the next 5 year.
“With Playa Bowls in such an exciting growth period, we felt it was the perfect time to join the momentum and help expand the brand,” said Anshuman Parikh. “The Dallas market offers plenty of untapped potential, giving the brand ample room for growth.”
Tieu added, “While better-for-you menus are gaining popularity, Playa Bowls has truly perfected its offerings over the course of a decade. Playa Bowls’ açaí stands out from its competitors, is difficult to replicate, and beloved by customers. We’re eager to be part of this business and to contribute to its continued success.”
For more information on franchising, visit franchise.playabowls.com.
“It’s truly rewarding to see both new and existing franchisees recognize the value of our brand and commit to growing the Playa Bowls family as we expand our presence across the country,” Tipp noted.
Here’s a breakdown of recent regional commitments signed by Playa Bowls:
- Boulder, Colorado – 5 units signed by Cody Benisch and Robert Wissing
- Dallas, Texas – 10 units signed by Ansh Parikh and Brandon Tieu
- Austin, Texas – 2 units signed
- Queens / Long Island, N.Y. – 4 units signed
- Nassau and Suffolk Counties, N.Y. (Long Island) – 11 units signed
- St. Augustine, Florida – 1 unit signed
- York, Pennsylvania – 1 unit signed
- Toms River, New Jersey – 1 unit signed
- New Braunfels / San Marcos, Texas – 3 units signed
- Lawrence, Overland Park, and Leawood, Kansas – 3 units signed
- Detroit, Michigan – 1 unit signed
- Miami / Fort Lauderdale, Florida – 2 units signed
- Cumming, Georgia – 1 unit signed
- Hanover, New Hampshire – 1 unit signed
- Oceanport, N.J. – 1 unit signed
- Pleasant View, Utah – 1 unit signed
- West Palm Beach and Palm Beach Gardens, Florida – 1 unit signed
- Philadelphia and Scranton, Pennsylvania – 3 units signed
