In what feels like an emerging theme this quarter, a portfolio of home services franchisors has added another brand to its roster. This time, however, it’s both an addition and a reunion.
HomeFront Brands, a franchise platform focused on residential and commercial property services, today announced the acquisition of AdvantaClean, a leading provider of water damage restoration, mold removal, and air duct cleaning services.
“We are delighted to join HFB,” said Jim Thoma, Vice President of AdvantaClean. “Our franchise network and customers will benefit from HFB’s vast expertise and extensive knowledge of the restoration category.”
With the acquisition, AdvantaClean joins Top Rail Fence, Window Hero, Temporary Wall Systems, The Designery, and Roof Scientist under the HomeFront umbrella.
AdvantaClean was founded by HomeFront Brands Chairman & CEO Jeff Dudan back in 1994 and had been part of the Home Franchise Concepts portfolio since 2019. The acquisition reunites Dudan with the company he ran for two and a half decades and grew to 240 locations while strengthening HomeFront’s presence in the environmental services and restoration space significantly.
“My professional career has come full circle as a business I spent my life building for 25 years is now part of our family of brands once again,” said Dudan. “Our mission at HomeFront Brands has been to deliver enterprise-level solutions to local business owners, with our C.A.R.E.S. values as guiding principles. Bringing AdvantaClean back into our ecosystem is both deeply personal and strategically powerful, as we continue expanding HFB into the premier franchise platform in home and commercial services.”
Dudan launched HomeFront Brands in 2022 to deliver excellent services across a thematic portfolio while building an efficient, franchisee-friendly platform that helps brands scale rapidly. HomeFront prides itself on being a family of brands that truly “C.A.R.E.S.” The acronym emphasizes their focus on community, accountability, respect, excellence, and service. Those core values are what tie all six names in their portfolio together.
Thanks to their focus on values and delivering great services, HomeFront Brands is able to call themselves the fastest-growing property service company in North America.
To learn more about franchise opportunities with HomeFront Brands, visit https://homefrontbrands.com/franchising/.
