New vice president is responsible for developing strategies and support systems.
By Andrew Carlo
Kilwins, the ice cream and chocolate shop franchise, has made an leadership move.
The Petoskey, Michigan-based company has named Brad Williams as vice president of franchise operations. According to Kilwins, Williams is responsible for developing strategies and support systems to drive profitability, consistency, and long-term success across all franchise locations.
Williams brings more than 30 years of franchise experience to his new role. This includes holding senior leadership roles with Taco Bell, The Krystal Company, Wingstop, and most recently, Checkers and Rally’s, where he led operations across 580 franchise locations nationwide.
“Brad is a seasoned leader with a deep understanding of franchise operations and a heart for people,” said Brian Britton, president and CEO of Kilwins. “Throughout his career, he has built a strong reputation for launching systems that improved franchisee support, elevating customer satisfaction, and driving sustained business growth.
“His leadership style is rooted in servant leadership, and his teams are consistently recognized for performance and low turnover,” Britton added. “His vast expertise will be instrumental as we continue to grow our brand and bring Kilwins to more communities across the country.”
Williams is also proud Army National Guard veteran, cancer survivor, and tornado survivor. Kilwins said his experiences that have shaped his perspective on resilience, humility, and purpose.
“I’m thrilled to join Kilwins, a brand that not only delivers exceptional products but also creates joy in every community it serves,” said Williams. “I look forward to working alongside our franchisees to drive operational excellence, support their success, and ensure that every Kilwins location delivers the same high-quality experience customers have come to know and love.”
Kilwins, founded in 1947, has more than 140 locations in over 20 states.
For more information about franchise opportunities at Kilwins, visit kilwinsfranchise.com.
