Over the next seven months, 11 studios will be converted to the barre3 brand.
By Andrew Carlo
Fitness franchise barre3 reported that it has acquired Studio Barre with locations in California, Montana, Rhode Island, and South Carolina.
The move brings 10 owners and 11 studios to barre3. The financial terms of the deal were not disclosed. Studio Barre was founded in 2008 by Shannon Higgins and says it offers its clients a
“fun and energizing workout.”
“We are incredibly honored to welcome Studio Barre into our barre3 network,” says Sadie Lincoln, barre3’s CEO and co-founder. “I am impressed with the owners of these studios. These women are driven by purpose and passion and really eager to grow their respective business’ with the support of barre3. This combination of purpose and drive is powerful and I can’t wait to see the positive changes we collectively make as we enter this new era of growth together.”
Over the next seven months, Studio Barre’s 11 studios will rebrand as barre3. The acquisition follows barre3’s recent expansion with The Barre Code and Barre Centric. The fitness franchise bills itself as “the largest omnichannel boutique fitness brand independently owned and operated by women.”
Regarding the sale, Higgins, “Above all else, Studio Barre has always been about community — welcoming, supportive, and inclusive. Today, that community has found its new home with barre3. I am beyond thrilled to see how our shared values — passion for our clients, dedication to their experience, and commitment to their fitness growth — will continue to thrive. Barre3 brings the same warmth, energy, and sense of belonging that we cherished at Studio Barre. As we embark on this exciting new chapter, I am filled with gratitude and excitement for what’s to come.”
According to barre3, the acquisition represents an evolution for studio owners in terms of the way they approach fitness — one that is rooted in science and sustainability.
“I love how barre3 focuses on the body as a whole and incorporates intentional movements for strength and empowerment,” says Amanda Green, owner of Studio Barre Encinitas.
Keely Baker, owner of Studio Barre Great Falls, is also embracing the transition: “What I love most [about the barre3 class] is how it’s grounded in science, making each exercise purposeful and effective. It’s truly such an amazing workout for all fitness levels. My clients are going to love this new approach — especially the b3 Strength class — and the way their bodies are left feeling energized, stronger, and ready to take on the rest of their day.”
Sadie and Chris Lincoln opened the first barre3 studio in Portland, Oregon in 2008. Since, the franchise has expanded to more than 200 studios either open or in development. In the past three years, barre3 said it has opened or converted 45 new studios.
For more information about barre3, including franchise ownership opportunities, visit barre3.com/franchise.
