In a landscape where consumers are increasingly seeking healthier lifestyle choices, Pure Green Franchise is rising to meet the demand—and doing so at an extraordinary pace. Recognized by Entrepreneur Magazine as one of the top new and emerging franchises in the United States for three years running, Pure Green is setting a new standard in the fast-casual wellness space.
Founded by Ross Franklin, a wellness entrepreneur with over two decades of industry experience, Pure Green began with a clear mission: to build healthier communities around the globe by connecting people with superfoods. Today, that mission is gaining serious traction. With over 150 locations open or in development the franchise is on track to reach its goal of 1,000 locations across the U.S.
What sets Pure Green apart is a winning combination of premium-quality superfood-driven products, operational efficiency, and a purpose-driven brand that resonates with both consumers and franchise partners. The brand’s menu—centered around cold-pressed juices, handcrafted smoothies, and acai bowls—has earned a loyal following for its taste, nutritional value, and clean ingredient profile. But it’s the business model that’s fueling franchise growth.
“Our franchise partners are passionate for health and wellness and they love the simplicity of our operation,” says Franklin. “There are no hoods, no ovens, and minimal waste. It’s a streamlined model that allows owners to focus on delivering exceptional customer experiences while scaling efficiently.”
Pure Green’s growth strategy is driven by a strong emphasis on franchisee success. The company provides an immersive two-week training program, ongoing support, and access to proven marketing systems designed to drive foot traffic and repeat business. Franchisees are hand-selected for their passion and alignment with the brand’s core values—resulting in a network of dedicated operators who are as mission-driven as they are business-minded.
The numbers speak for themselves: Pure Green is averaging three new store openings each month, with a strong pipeline of franchise partners across key markets. The brand has attracted multi-unit operators, health enthusiasts, and first-time entrepreneurs, all drawn to its turnkey system and explosive market potential.
But for Franklin, it’s about more than just growth—it’s about impact. “Our vision has always been bigger than just smoothies and acai bowls,” he explains. “We’re creating a movement that empowers people to make better choices and live healthier lives. Every new location brings us closer to that goal.”
Looking ahead, Pure Green shows no signs of slowing down. With a laser focus on innovation, operational excellence, and franchisee support, the brand is well-positioned to become a household name in the wellness space.
For entrepreneurs looking to align with a franchise that combines purpose, profitability, and momentum, Pure Green presents a compelling opportunity. As Franklin puts it, “We’re just getting started.”
