Sparkle Grooming continues to make great strides toward expanding its wellness-focused brand of dog care.
The latest move by the pet franchise is a 29-unit development agreement in southeast Florida. The agreement is led by franchise operators Michael “Mici” Fluegge and Dr. Patrick Greco.
According to Sparkle, the move will bring the grooming franchise to major Florida markets, including Miami-Dade, Broward, and Palm Beach Counties.
Estimates by the company are for major expansion over the next three to five years with the first location opening within the next nine months.
“As long-time dog parents, we always found there weren’t any reliable providers in the grooming industry, and Sparkle finally fills that void,” said Fluegge. “After nearly two decades in the health and wellness franchise space, I’m excited not only to grow Sparkle throughout Southeast Florida, but also to mentor and support entrepreneurs as we build a brand focused on better care, consistency, and wellness for pets and their owners.”
Regarding the prior experience of the franchisees, Fluegge previously served as a multi-unit franchisee and regional Developer for The Joint Chiropractic, a founding investor and Area Developer for Hammer & Nails Grooming for Guys, and a former multi-unit franchisee with Massage Envy.
Greco’s background as a chiropractor and entrepreneur has long centered around preventive health and wellness, a philosophy he sees translating naturally into the pet care space, Sparkle Grooming said.
“My background as a chiropractor has always centered on preventive healthcare, addressing issues before they become problems,” said Greco. “That same philosophy naturally extends to pet care. Routine grooming isn’t just about appearance; it plays a critical role in maintaining a pet’s overall health and well-being. Sparkle aligns perfectly with this mindset by providing consistent, preventive care that helps pets stay healthy, comfortable, and thriving.”
Last month, Sparkle Grooming announced a significant development deal in California after the franchise reached an agreement for 22 locations in Orange County. The franchise agreement is led by Greg Busch and John Entz who previously signed an agreement for the development of Sparkle Grooming locations in Texas for a region that spans from San Antonio to Austin. The Texas deal includes 25 licenses.
Sparkle said its leadership team, operational systems, and scalable business model were key factors in the latest agreement in Florida. Greco and Fluegge have cited Sparkle’s recurring revenue model, streamlined footprint, and strong infrastructure as differentiators within a historically fragmented industry.
“Sparkle stands out because it brings a much-needed level of professionalism, consistency, and care to an industry that has traditionally lacked standardization,” Greco said. “The opportunity to combine strong unit economics with a service that genuinely improves quality of life, for both pets and families, is what makes this so compelling.”
Sparkle also announced in February that it had surpassed 400 awarded licenses. Following this move, the company has awarded more than 500 licenses.
“Michael and Patrick are exactly the type of operators we look for as we continue expanding nationally,” said Lyle Myers, chief development officer for Sparkle Grooming. “Their experience in scaling recurring revenue brands, commitment to operational excellence, and passion for preventive wellness make them ideal partners to introduce Sparkle to pet owners throughout Southeast Florida.”
For more information about franchise opportunities at Sparkle Grooming, visit https://sparkledogcare.com/franchise.
