Detroit and Kansas City are among the education franchise’s urban targets.
By Andrew Carlo
Primrose Schools, the early education and child care franchise, said that it has focused on “aggressive expansion” in the early stages of 2025.
According to the franchise, growth has been driven by high demand for early education and child care. Since January, Primrose School has signed 19 new franchise agreements.
Additionally, more than 40 new locations are slated to open this year. Founded in 1982, there are more than 500 Primrose schools in 34 states and Washington, D.C.
“We are proud of our franchise system’s national recognition and exceptional growth and excited about our strategic expansion into key areas nationwide,” said Nick Koros, chief development officer at Primrose Schools. “We invite entrepreneurs seeking business opportunities that enable them to do well by doing good to join us. Our dedicated franchise owners, committed to service excellence and community impact, are the driving force behind our success.”
Key urban markets in the expansion mix include Detroit, Kansas City, Memphis, and Phoenix. Primrose Schools also said that it is “actively seeking real estate and franchise partnerships to secure additional locations in these markets.”
Top recognition
Last month, Primrose Schools was recognized by FRANData with the 2025 FUND Top$core Award in the nonfood category. The award is given to brands that exemplify a commitment to supporting franchisees’ access to financing by simplifying the process, which means lower cost of capital and better financing terms.
“The FUND Top$core Award is a reflection of our commitment to constant advancement and support to ensure the success of our franchise owners,” said Koros said. “Their entrepreneurial spirit drives our brand forward, and this achievement empowers us to enhance our focus on serving even more children nationwide.”
Primrose accepted the award during a ceremony at the annual Multi-Unit Franchising Conference, held at the Caesars Forum conference facility in Las Vegas.
“Primrose Schools has developed a well-rounded franchise model that blends strong business fundamentals with a clear educational mission,” said Darrell Johnson, CEO of FRANdata. “They are very strategic in their franchise financing efforts, building an experienced team with deep financial expertise to support their franchisees through every step of the funding process. That kind of focus on financial strength and franchisee success gives lenders a high level of confidence in the brand. Earning the Top$cohttps://www.primroseschools.com/Franchisingre FUND Award is a direct reflection of their commitment to stability, transparency, and long-term growth.”
For more information about franchise opportunities at Primrose Schools, visit PrimroseSchools.com/Franchising.
