The luxury franchise concept will open two new locations in Texas.
By Andrew Carlo
A new, expanding beauty franchise is headed to Texas.
Blushington, which describes itself as a franchise concept that provides “A-List” and “luxury” beauty services is making its second-ever franchise expansion move. Plans for Texas also include the franchise’s sale of its second and third locations.
Spearheaded and owned by franchisee Courtney Freels, two new Blushington locations will open within the Houston market. Freels is a Houston native and finance graduate from Texas A&M University who has spent her career in oil and gas trading, with international experience in London, before this venture.
“After a long pursuit to bring Blushington to the Houston market, I am thrilled to be at the forefront of its national franchise expansion,” Freels said. “Houston will proudly host the first Blushington franchise locations in Texas. My hope is that Houston women will embrace these tailored services and find them as indispensable as I have.”
Blushington said it is led by an “all-female C-Suite team” and all-female advisory board while building on the success of its flagship store in New York. The business offers blowouts, makeup, and skincare services all under one roof.
“Blushington is offering an exceptional franchising opportunity for aspiring entrepreneurs in the $646 billion-plus beauty industry,” said Natasha Cornstein, CEO of Blushington. “Our brand is committed to offering best in class services for customers of all ages, skin tones and hair textures. It has been especially gratifying to sell our first three franchises to long-standing customers. I am proud to welcome Courtney Freels, an accomplished businesswoman and philanthropist, as our first franchise partner in Texas.”
In addition to Texas, Blushington is seeking franchisees with target markets in Texas, Tennessee, Georgia, North Carolina, South Carolina, Arizona, Colorado, Nevada, and California.
Freels noted that Houston provides a culture that makes the Blushington business model a ideal fit for the metro market.
“Houston hosts hundreds of galas and charitable events every year, positioning it as one of the nation’s most philanthropic cities,” the franchisee said. “This thriving social scene drives demand for quick and high-quality beauty services to accommodate busy schedules. Blushington aligns with Houston’s vibrant community. It is more than just a beauty service—it’s a space for empowerment and inclusivity.”
A timetable for the Houston openings were not disclosed.
The company said it offers multiple, recurring revenue streams through in-store and on-demand services, designed for longevity. Blushington also offers discounts for veterans and multi-unit owners. The initial investment to open a lounge ranges from $435,500 to $630,100.
More information about franchise opportunities at Blushington can be found here.
“Whether it’s a wedding, school formal, luncheon, gala, birthday party, big game day, the legendary Houston Rodeo, or simply treating yourself, we’re here to bring a touch of accessible luxury to every moment – no matter the occasion or the budget,” Freels said.
