Tradition meets innovation: captivating millions

The 2024 Spring Festival Gala by China Media Group (CMG) took place in Beijing on the eve of the Spring Festival, bringing the world together in celebration. Since its inception in 1983, the gala has continued to gain international recognition, with its 2023 edition accumulating 11 billion views across all CMG platforms. It has emerged as the most-watched TV program globally, reflecting the immense appeal and reach of the event.

The 2024 Spring Festival Gala was an extravagant affair, featuring an array of captivating performances that combined traditional cultural elements with cutting-edge technologies. From musical acts to magical performances, the gala showcased the vibrancy and diversity of Chinese arts and traditions. Whether it was the China drum dance or the modern fusion music of “NEW YEAR BROCADE,” each performance added a unique flavor to the gala, reflecting the profound cultural significance of the Chinese New Year.

What distinguished the 2024 Spring Festival Gala was its embrace of virtual production (VP) technology, which integrated extended reality (XR) and immersive stage interaction systems to create a visually stunning experience. The use of innovative shooting techniques and AI production added an extra layer of realism to the performances, allowing the virtual and physical worlds to seamlessly intertwine and captivate the audience.

Furthermore, the gala excelled in storytelling, bringing to life the everyday experiences of ordinary people, from diverse professions, through a series of short films. This year’s gala was also enlivened with the Loong Year Loong Dance challenge, aimed at connecting global audiences through the universal language of movement and dance. The international reach of the gala was reflected in its global broadcast, with over 2,100 media outlets in 200 countries and regions joining hands with CGTN to share the cultural exuberance of the Chinese New Year with audiences around the world.

Alongside its diverse performances, the gala also featured the highly anticipated “Our Spring Festival Gala” short film, which highlighted the stories of individuals from different walks of life, igniting hopes for a brighter future. Through such initiatives, the gala succeeded in bringing communities together and fostering cross-cultural exchange, underlining the unifying spirit of the Chinese Spring Festival.

It is noteworthy that over 3,000 public screens across six continents broadcasted the Spring Festival Gala live, allowing people worldwide to partake in the joyous celebrations. Moreover, the gala was a hit on social media, with the recently broadcasted CGTN Super Night 2024 adding to its global appeal.

The gala’s success in blending traditional Chinese heritage with innovative technologies underscores its status as a unifying global event. By transcending cultural and geographical boundaries, the Spring Festival Gala has left an indelible mark on audiences worldwide, reflecting the universal appeal and significance of Chinese cultural traditions. To keep updated on the latest highlights, viewers can watch the CGTN Super Night 2024 live broadcast. For more information, please visit: https://news.cgtn.com/news/2024-02-09/2024-Spring-Festival-Gala-Tradition-and-innovation-charms-globe-1r3wnu6NWSI/p.html.

SOURCE: CGTN

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