HH Global, the global leader in tech-enabled creative production and procurement, has announced that it will be fully acquiring UK-based Displayplan Ltd, representing a significant milestone for the company. This acquisition is an exciting move for HH Global, as it will enhance their global retail capability and create an unrivaled, creative retail activation capability.
The acquisition brings together HH Global’s expertise in tech-enabled creative production and procurement with Displayplan’s design engineering and production management capabilities, positioning HH Global as the most impactful partner for global retail brands seeking sustainable growth. The combined team will offer the best creative talent focused on delivering impactful, innovative solutions for their clients.
Nadia Pelekanos, Chief Client Officer at HH Global, explained that the acquisition of Displayplan is driven by a fundamental alignment in strategic vision and the opportunity to combine complementary solutions to deliver enhanced creative capabilities for global brands. HH Global has been investing significantly in the development of its global Creative + Digital capabilities, and the addition of Displayplan’s award-winning creative and production team, along with their digital and shopper marketing strategists, will further strengthen their existing capabilities.
Scott Morris, Managing Director of Displayplan, expressed delight in joining HH Global and emphasized that the acquisition presents an amazing opportunity and a significant milestone for Displayplan. He acknowledged the outstanding support and guidance received from their venture capital partners over the years and expressed excitement about the next phase of growth with HH Global.
Christian Elgey, Chief Executive Officer at HH Global, highlighted that mergers and acquisitions are an important growth lever for the company as they continually evolve and enhance their solutions. He thanked the team involved in the acquisition process and expressed eagerness about welcoming their new colleagues and bringing their enhanced capabilities to life for their clients.
With the transaction expected to be complete by the end of February 2024, HH Global is set to further solidify its position as a global leader in tech-enabled creative production and procurement with a broad retail solutions portfolio and expanded client services. Founded in 1991, HH Global has built a reputation for supporting the biggest and most exciting global brands in achieving sustainable growth.
Displayplan, with a strong 40-year history of working with leading retailers and brands, has established itself as a provider of retail marketing services that deliver insight-driven strategic in-store experiences.
The joining of these two companies represents a significant opportunity for both HH Global and Displayplan to enhance their capabilities, expand their expertise, and create new career opportunities for their teams. This exciting development will firmly position HH Global as the partner of choice for global retail brands seeking to amplify their marketing campaigns through unrivaled production and procurement leadership.
Image credit: HH Global Ltd. (https://mma.prnewswire.com/media/471140/hh_global_Logo.jpg?p=original)
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