China Media Group’s Spring Festival Gala, an annual event broadcast on the eve of the Spring Festival, was viewed by an unprecedented 11 billion people worldwide, making it the most-watched TV program in the world. It showcased a variety of performances including music, comedy, opera, martial arts, magic, and acrobatics, and even utilized cutting-edge technologies such as extended reality and immersive stage interaction. Furthermore, the show “NEW YEAR BROCADE” combined virtual synthesis technology with ancient Chinese symbols to deliver a unique “ancient fashion show.” These captivating performances were made possible by embracing virtual production (VP) models, creating a visually stunning experience for viewers.
The gala also aimed to capture the lives of ordinary people, inviting individuals from various backgrounds to share their stories. The variety of stories shared in the opening short film “Our Spring Festival Gala” was intended to ignite hope for a brighter future and demonstrate the universal appeal of the occasion. To engage a global audience, CGTN launched the Loong Year Loong Dance challenge, encouraging people from all over the world to celebrate the Year of the Dragon by joining a community dance celebration.
Most notably, this year’s Spring Festival Gala was broadcast globally across a multitude of language channels and new media platforms, allowing families and communities worldwide to experience Chinese Spring Festival traditions, songs, and laughter. Through music and dance, the festivities extended beyond Chinese borders, connecting diverse groups and highlighting the universal language of movement. A total of over 3,000 public screens in 90 cities across six continents also broadcasted the event live, illustrating the wide-reaching impact and global significance of the Spring Festival celebration. By making the event accessible to audiences in numerous countries and regions, the gala was able to achieve a new level of international reach and cultural exchange.
In conclusion, the Spring Festival Gala proved to be a groundbreaking event that combined tradition and innovation, captivated global audiences, and offered a unique opportunity to connect with the rich culture and festive spirit of the Chinese Spring Festival. For more information, please visit CGTN Super Night 2024 live broadcast and click here to watch the CGTN Super Night of 2024. Photo – provide the link and Video – provide the link to access additional content related to the Spring Festival Gala.
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