A growing Las Vegas arcade franchisor is bringing its brand to one of to one of the city’s most iconic off-strip destinations for immersive entertainment.
Fantasy Claw Arcade announced this Monday the opening of its newest Las Vegas location at AREA15. The arcade will take up more than 2,500 square feet on the first floor of the 40-acre hybrid entertainment district.
“AREA15 is exactly the kind of stage we want for this brand,” said Brad Howard, Managing Partner of Fantasy Claw Arcade. “It is bold, immersive, heavily trafficked, and built for the kind of memorable, shareable entertainment consumers are looking for today. Opening our fifth store is a meaningful milestone for us, not just in Las Vegas, but in the continued emergence of Fantasy Claw Arcade as a national experiential entertainment brand.”
The brand sees AREA15 as the perfect fit for their interactive, destination-based in-person experiences. Guests to AREA15 have an average dwell time of over two hours, and more than 30% of them are Vegas locals. That aligns well with Fantasy Claw Arcade’s ability to deliver memorable, repeatable experiences.
“Fantasy Claw Arcade is a strong addition to the AREA15 mix,” said Jessica Bowlby, Director of Brand at AREA15. “Their immersive, interactive concept aligns well with the kind of experience our guests come here to discover, and we are pleased to welcome them to the property.
Fantasy Claw Arcade’s brand was inspired by its founders’ nostalgic love of going to the arcade and the proven model they saw claw arcades had established in Japan. The concept is designed to stick out in high-traffic retail locations and deliver a prize-driven guest experience that’s distinctive, fun, and sharable.
To date, Fantasy Claw Arcade has served more than 100,000 guests across their three existing locations in Nevada and one in Hawaii. The brand currently has development agreements in place to open a second arcade in Hawaii and one in Ohio before the end of 2026.
As Fantasy Claw Arcade continues to expand, they’re focused on franchisee success and connecting with entrepreneurs who want to bring a distinctive branded experience to high-traffic retail environments near them.
To learn more about franchise opportunities with Fantasy Claw Arcade, visit https://www.fantasyclawarcade.com/franchising.
