Beverage franchise says its concept eliminates the need for a complex kitchen infrastructure.
Swig, a beverage-focused franchise featuring “The Original Dirty Soda,” announced that it has reached a sizable franchise agreement in Florida.
Terms of the agreement call for 25 locations in southern Florida. Experienced franchisees James Laskaris, his brother Spiro Laskaris, and business partner Stephen Attard, plan to expand the brand in the state. This includes locations in Port St. Lucie, Palm Beach, and Stuart. The first location that is part of the agreement is expected to open by the end of the year.
The brand offers drink mixes, blending classic sodas with bold flavors, fresh fruits, purees, and creams. Additionally Swig also offers water-based drinks called Refreshers, customizable energy drinks called Revivers, and snacks, including pretzel bites and cookies.
Laskaris entered franchising in 2001 with Dunkin’ and later expanded into Georgia in 2006 alongside business partner Stephen Attard. Today, the franchisee group operates a portfolio of 80 Dunkin’ locations, 11 Baskin-Robbins restaurants, as well as multiple Zaxby’s and Jimmy John’s units.
Spiro Laskaris has built his own concept, Spiro’s Taverna, a growing Greek brand with seven locations across Florida.
“We were first introduced to Swig as customers and immediately saw the potential,” said James Laskaris. “The product stands out, the model is simple to scale, and the brand’s marketing and energy really resonate with a younger, highly engaged customer base. What stood out most is Swig’s focus on ‘Daymaking,’ creating small moments that make someone’s day better. That mindset aligns closely with how we operate our businesses and engage with our communities, and we’re excited to bring that experience to South Florida.”
Swig was founded in 2010 in St. George, Utah, and has grown to more than 160 locations across 16 states. The brand says its growth is driven by a scalable model. This includes a drive-thru-centric footprint that can operate in as little as 800–850 square feet.
The franchise notes that its concept eliminates the need for complex kitchen infrastructure, enabling operators to streamline labor, reduce build-out costs, and scale efficiently across multiple locations.
“James, Stephen, and Spiro are ideal franchise partners for Swig,” said Shannon Swenson, Chief of Franchise Partnerships. “As experienced multi-unit operators, they understand how to scale a concept while delivering consistent, community-focused experiences. Just as importantly, they truly believe in what makes Swig special. That passion is exactly what we look for in our franchisees, partners who will help grow the brand with the same commitment and care we bring to it every day.”
Swig said it is seeking multi-unit operators to support its national expansion. According to the franchise, ideal franchise candidates bring proven experience in restaurant operations and a commitment to delivering exceptional guest experiences at scale.
“James, Spiro, and Stephen embody the type of franchise partners we are looking to grow with at Swig,” said Todd Smith, president of Swig. “Their proven multi-unit experience, operational discipline, and commitment to delivering an exceptional guest experience make them a great fit for our brand. Just as importantly, they share a genuine passion for Swig and our Daymaking mission, which is critical as we continue to scale in high-growth markets like South Florida.”
For more information about franchise opportunities at Swig, visit https://swig.com/franchising.
