The Pilates franchise eyes expansion in New York and Texas.
Studio Pilates International has updated its financial performance for its studios based in the United States while providing updates on upcoming expansion moves.
Studio Pilates International reported that it entered 2026 with a company, record-breaking U.S. performance and a newly updated average unit volume (AUV) of $888,774 for U.S. studios.
The brand has more than 125 locations in the United States, United Kingdom, New Zealand, Canada, China, and Australia.
Studio Pilates was founded in Australia in 2002 by the husband-and-wife team Jade Winter, an Olympic athlete, and Tanya Winter, a physical therapist
“Studio Pilates International has built extraordinary community demand across the United States, and the new $888,774 AUV is a testament to the strength and scalability of our model,” said Jade Winter, co-Founder and CEO of Studio Pilates International. “We’re excited to continue our growth into new cities and markets, bringing our results-driven Pilates experience to even more communities.”
Last November, Studio Pilates opened a new location in North Plano, Texas and said additional studios were planned in the state for McKiney, Missouri City, West Plano, and Windsong. Openings planned for early 2026 will take place in Spears Creek in the Elgin, South Carolina market along with Hudson Square in Manhattan. More openings are set to follow in Elk Grove, California; Boston; Sparks, Nevada; and Ocala, Florida.
Internationally, the brand plans to grow its global footprint, with franchise agreements already signed in Germany and Portugal.
Studio Pilates International says it delivers a science-backed “Reformer Pilates” experience grounded in form, safety, and measurable results. Its signature 40-minute classes pair highly trained instructors with proprietary technology, blending individualized attention with clear visual demonstration..
For more information about franchise opportunities with Studio Pilates International, visit https://www.studiopilates.com/franchising/.
