The home care services franchise has added a new COO and tech officer.
By Andrew Carlo
Caring Senior Service has made a pair of key executive moves.
The non-medical home care services company has named Ken Doty as its chief operating officer and Justin McAdoo as its chief technology officer. Based in San Antonio, Texas, Caring Senior Service has more than 50 locations in the United States.
“With these strategic hires, we are strengthening our position as a forward-looking care provider,” said Jeff Salter, founder and CEO of Caring Senior Service. “Ken’s proven ability to optimize franchise performance and Justin’s deep background in digital solutions will allow us to accelerate growth while modernizing the caregiving experience for clients and families across our network.”
Doty brings more than two decades of experience leading franchise development and multi-site operations. Caring Senior Service said Doty will help the brand establish growth strategies and develop processes to support expansion.
“Caring Senior Service has built a reputation for pairing compassionate, personalized care with modern solutions that set the industry standard,” Doty said. “I am committed to continuing this vision while refining the processes and workflows that directly impact the success of our franchise owners. I see tremendous opportunity to attract new entrepreneurs who are passionate about joining a system that is reinventing senior care, and we will continue to empower our existing owners with the best solutions available.”
McAdoo arrives at the franchise with more than a decade of experience leading systems innovation, digital transformation and workflow strategy in high-growth franchise environments. He will now focus on advancing the company’s proprietary platforms, expanding innovative caregiving resources and ensuring franchise owners have the technology and support they need to succeed, Caring Senior Service said.
“My focus at Caring Senior Service is to build on the strong foundation already in place by enhancing the tools and systems that caregivers and franchise owners rely on every day,” McAdoo said. “By optimizing their workflows, we can improve the care experience for families while positioning the company for continued growth and leadership in the senior care industry.”
Founded by Salter in 1991, the company provides assistance to seniors, people with disabilities, and any adult who may need help with the tasks of everyday living, such as bathing, personal care, running errands, and preparing food. After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002.
Caring Senior Services uses a proprietary tech platform, Tendio, and maintains a partnership with AI-powered virtual caregiving assistance service, Kerry Care.
For more information about franchise opportunities at Caring Senior Service, visit caringfranchise.com.
