In the ever-evolving landscape of philanthropy, staying informed is key for those working to make a difference. Thanks to the Fidelity Charitable® Catalyst Fund, the GivingTuesday Data Commons has launched GivingPulse, a quarterly exploration of the giving ecosystem in the United States. Their latest report, released today, offers insights into giving sentiment and behavior in Q4 2023 and throughout the year.
The report reveals that generosity extends beyond monetary donations, with Americans also donating items, volunteering, and supporting causes in various ways. While registered charities receive the most donations, there is a significant amount of support for informal causes and individuals. Surprisingly, political identities do not impact levels of generosity, indicating that attitudes toward giving are separate from political beliefs.
GivingPulse goes beyond traditional financial giving to capture all forms of generosity, including volunteering and item donations. By tracking individual giving behaviors through a national weekly survey, GivingPulse provides a comprehensive view of generosity in America. This data is combined with demographic and attitudinal traits to paint a complete picture of who is giving, what they are giving to, and what motivates them to get involved.
Tony Bowen, Executive Director of the Fidelity Charitable® Catalyst Fund, emphasizes the importance of evidence-based data for organizations in the nonprofit sector. GivingPulse offers a unique perspective on philanthropic trends by measuring all types of giving and providing insights into how people feel about giving.
As Chief Data Officer of GivingTuesday, Woodrow Rosenbaum highlights the opportunities for nonprofits to engage with donors through targeted outreach and discussions about causes they care about. By representing all forms of giving, GivingPulse uncovers the full scope of generosity in the US.
Future GivingPulse reports will be released quarterly, and researchers can access data visualization and analysis through the GivingTuesday Data Commons platform. This collaborative effort brings together over 100 data partners and 1,500+ collaborators to better understand the drivers and impacts of generosity.
GivingTuesday is a global movement that encourages people to give, collaborate, and celebrate generosity year-round. With participants in nearly every country, GivingTuesday is a powerful force for good, inspiring acts of kindness and generosity worldwide.
For more information on GivingPulse and the GivingTuesday Data Commons, visit givingpulse.givingtuesday.org and givingtuesday.org/data-commons/givingpulse. Explore the full report and stay informed about the latest trends in philanthropy and giving across the US.
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