The garage makeover services franchise said it is positioned for big expansion plans in 2025.
By Andrew Carlo
GarageExperts reported that it plans to add 20 new franchise locations this year while providing entrepreneurs with opportunities in the housing market.
Based in Grapevine, Texas, the Dallas-Forth Worth suburb, GarageExperts currently has more than 100 locations in 33 states. The franchise specializes in garages into functional, organized, and visually-appealing spaces through high-quality epoxy/polyaspartic flooring, custom cabinetry, and storage solutions.
Fresh targets for market expansion include Oklahoma City, Oklahoma; Phoenix, Arizona; St. Louis, Missouri; Cincinnati, Ohio; Indianapolis, Indiana’ Louisville, Kentucky; Memphis, Tennessee; Atlanta, Georgia; Westchester, New York; and the state of New Jersey.
According to GarageExperts, one of its strengths is an “integrated control” over its supply chain. By controlling the manufacturing and distribution of its exclusive product lines, GarageExperts said that it is mitigating supply chain disruptions while ensuring quality control and managing costs effectively. This translate into greater profitability and stability for its franchisees.
“Our vertically integrated business model is a key driver of our franchise growth. By streamlining our supply chain and optimizing costs, we ensure consistent quality and brand standards across all locations,” said Mike Mushinski, president of GarageExperts. “This end-to-end integration not only strengthens our business proposition but also provides our franchisees with a solid foundation for success in the rapidly expanding home improvement market. Our approach empowers franchisees while maintaining the high-quality standards that define our brand.”
Mushinki is part of what GarageExperst is calling a “strengthened leadership team.” The company president is new in 2025, along with Chief Financial Officer Ken Vickers and Chief Marketing Officer Brooke Janousesk.
GarageExperts said that Mushinski is responsible for driving the overall strategic direction of the brand, ensuring franchisee profitability, and overseeing the continued development of GarageExperts’ vertically integrated model.
Vickers oversees the financial operations of the company, ensuring financial stability, and developing strategies for sustainable growth. He has over 20 years of experience in financial management, including holding senior leadership positions at several high-growth companies. His expertise in financial planning, analysis, and reporting will be instrumental in supporting GarageExperts’ continued expansion.
Janousek leads the brand’s marketing efforts, focusing on driving lead generation for franchisees, enhancing brand awareness, and developing innovative marketing strategies to support continued growth. She has over 20 years of marketing experience, including holding leadership positions at recognizable franchise brands, and is responsible for implementing marketing strategies and overseeing the company’s branding efforts to drive growth.
“We are incredibly excited to welcome Mike, Ken, and Brooke to the GarageExperts family. Their collective experience and leadership will be invaluable as we embark on a new chapter of franchise growth,” said Mike Meursing, CEO of GarageExperts. “We are confident that their expertise will further strengthen our franchisee-first focus, drive innovation, and help us achieve our goal of adding 20 new locations in 2025. This expanded leadership team positions GarageExperts perfectly to continue leading the garage enhancement industry and empowering our franchisees to build lasting legacies.”
Regarding the market, GarageExperts said the garage makeover services is ripe and booming. Homeowners are looking to maximize a home’s usable space with GarageExperts filling a niche in the market. This includes providing high-quality products and professional installation services.
Franchisees can quickie capitalize on GarageExperts business platform through an onboarding and training program that spans as little as 60 days, according to the franchise. Investment costs for a GarageExperts franchise range for $103,332–$199,328, including the franchise fee. The company provides comprehensive training and ongoing support to its franchisees, including marketing and advertising assistance, ongoing coaching, and personal visits from corporate representatives.
More information about franchise opportunities with GarageExperts is available at http://www.garageexpertsfranchise.com.
