Pilates Addiction reports that it has rapidly reached a new company milestone.
The boutique Pilates brand, announced that it has sold over 300 territories in 27 states. There are currently about 11 locations open with others opening soon in nearly 20 states. An initial Pilates Studio location opened in West Hollywood less that a year ago.
“Pilates has never seen growth like this. Three hundred territories means over 100 franchise owners chose Pilates Addiction after evaluating the brand and the space. That level of conviction from the market validates everything we’ve built – the method, the machine, the business model,” said Sarah Luna, CEO and founder of Pilates Addiction.
Each Pilates Addiction studio offers an Aurum Reformer, which the brand describes as an all-in-one Pilates platform that combines a reformer, Wunda Chair, jump board, and ballet barre into a single performance system. The equipment is exclusive to Pilates Addiction, “giving operators a genuine market differentiator on day one,” the company said.
Additionally, four signature classes are offered. This includes Ignite, Core+, Max, and Mobility RX, with additional formats and specialty programming currently in development. The courses are led by certified Pilates Educators who are trained in anatomy and biomechanics.
“That distinction matters to clients, and it matters to franchisees who want to build a strong sense of community and long-term retention,” the company said.
The franchise’s educators guide clients through anatomy-informed, full-body training designed to build strength, control, and mobility. Earlier this year, Pilates Addiction announced that it was investing $5.25 million in Pilates teacher training tuition to support its next generation of instructors.
Regarding its growth trajectory, Pilates Addiction said it reached 100 territories sold within months of its launch and hit more than 200 sold before the end of 2025.
Pilates Addiction is owned by Sequel Brands, with a health and fitness business portfolio that also includes Body20, Beem Light Sauna, iFlex Stretch Studios, and Ultimate Longevity Center.
Pilates Addiction is based in Newport Beach, California.
Information about franchise opportunities at Pilates Addiction can be found at https://sequelbrands.com/own-a-pilates-addiction.
