One of the hotel industry’s biggest names is poised for major expansion in a market where consumer demand for high-quality hospitality experiences is growing quickly.
Hyatt Hotels Corporation announced today the signing of a master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of China’s leading hotel operator, Dossen Group, that will bring the Hyatt Select brand of upper midscale travel hotels to Mainland China.
“This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China,” said Stephen Ho, Hyatt’s President for Greater China and Growth, Asia Pacific. “Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travelers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.”
While the Hyatt name is known around the world, Dossen brings its own impressive track record as a hospitality management company to the table. The group operates over 1,000 properties spread across 200 cities in China.
“Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China,” said Xinhua Cheng, Dossen Group’s Founder, Chairman and CEO.
The Hyatt Select brand is one of more than 20 names in Hyatt’s portfolio and represents a balanced offering that provides a modern, convenient, comfortable stay as well as a cost-effective model that generates long-term value for operators. Each hotel is built around a multi-functional lobby space where guests can get a free, hot breakfast, buy snacks and essentials at the 24/7 self-service market, relax, or get work done.
With this master franchise agreement in place, Hyatt is poised to significantly expand their global footprint in a highly strategic market while Dossen Group and Huanyue International Holdings gain exclusive access to an offering that’s well-aligned with an increasingly quality- and value-minded guest.
To learn more about franchise and development opportunities with Hyatt, visit https://www.hyatt.com/development/.
