The Knoxville franchise operator is aiming for 100 locations.
Franchise operator Red Door Brands announced that it has named a new vice president of franchise operations.
The Knoxville, Tennessee-based company announced that Kayla Edidin has been brought on board to grow the Red Door Brands portfolio.
Red Door Brands operates nearly 20 franchised restaurants including McAlister’s Deli, Little Caesars, Arby’s, and Main Squeeze Juice Co. locations.
Edidin arrives from Mike’s Red Tacos where she helped lead the sale of more than 200 franchises in a record-setting 2025.
“We’re so excited to have Kayla lead the next chapter of our company,” said CEO Argus Wiley. “Kayla’s substantial background in restaurant operations and franchise development makes her uniquely qualified to help get our existing restaurants where they need to be and to continue to grow our portfolio. It’s a new day at Red Door Brands, and we are focused on building a stronger, more disciplined organization.”
According to Red Door Brands, it has renewed momentum after navigating through a challenging 2025. An affiliate of Red Door Brands, Matadoor Restaurant Group, filed for Chapter 11 protection in 2025 as part of a strategic effort to restructure debt following a period of same-store sales decline within the Del Taco system.
The restructuring has allowed the organization to streamline operations and refocus on long-term performance, Red Door Brands said while noting that the company is positioned to return to growth under Edidin’s operational leadership and financial investment.
Red Door Brands adds that it is committed to growing to 100 units by 2028.
“I’ve always loved selling franchises, but at my core, I’m an operator,” Edidin says. “Red Door Brands has a strong foundation, and with consistent systems and execution, we are well positioned to accelerate growth.”
In her new role, Edidin will focus on operational excellence, system standardization, and strategic expansion. She also plans to leverage longstanding banking relationships to attract new capital partners, with a goal of scaling the portfolio to more than 100 units by 2028.
“We have work to do to get the company fully back on track,” Edidin added, “but what drew me here is the mission: to do as much as we can, in the place that we are, with the time that we have. That’s exactly what I plan to do.”
