Last year, Floor Coverings International (FCI) signed 101 new franchisees to become part of their mobile, in-home custom flooring business. As we approach the end of the first quarter of 2026, that aggressive development is already translating into territory expansion and new business.
Georgia-based FCI recently launched new franchises in Chicago, IL and Fairfield County, CT as part of a strategic markets initiative. As of print, they currently operate more than 250 locations in 42 states and three Canadian provinces. Their upcoming focus areas for expansion include the Northeast, Texas, and California.
FCI President and CEO Tom Wood lauded the brand and pipeline growth, saying, “Last year, we really set the standard for how we want to expand moving forward.”
Wood stressed the strategic timing of the franchise expansion, explaining, “Homeowners are investing in their spaces, and we’re capitalizing on that demand. As the traditional retail model continues to be replaced by convenience and transparency, our growth reflects the strength of our in-home model and the support structure behind it.”
Floor Coverings International stands out in the home improvement space by offering a homeowner-centric model that eliminates many of the traditional pain points involved in replacing flooring. Their Mobile Flooring Showrooms® enable franchisees to bring the entire shopping experience directly into a customer’s home, where it’s easier to talk specifics, visualize the final product, and make the right decision quickly.
By eliminating the need for a brick-and-mortar showroom, FCI creates significant savings for flooring professionals that can be passed along to their customers. The built-in validation of the in-home experience also cuts down on touchpoints needed to plan the project. That means the customer gets what they want in a faster, more satisfying manner, and the flooring professional can be better aligned with customer goals and expectations.
That’s why FCI considers their model to be a significant disruption of the experience big box stores have provided to flooring customers for twenty-plus years. With that innovative approach and their wealth of new franchisees, the brand is poised to continue growing within the $115 Billion home improvement industry.
At their annual convention in February, FCI unveiled their 2026 theme “Own It. Win It.” That slogan embodies the company’s dedication to franchisee support, communication across the organization, and delivering a customer-delighting experience that drives economic performance.
Even with their 2025 development year rapidly turning into new business, Floor Coverings International is still looking for entrepreneurs to join them as franchisees. For more information about opportunities with FCI, visit https://flooring-franchise.com.
