A new acquisition adds to the Tide Cleaners and Tide Laundromat franchise network.
By Andrew Carlo
Tide Services has made a move in the Los Angeles market.
The subsidiary of Procter & Gamble, and operator of Tide Cleaners and Tide Laundromat franchise, has acquired and rebranded four former Flair Cleaners locations.
Located in Santa Monica, Redondo Beach, Studio City, and Valencia, the acquired locations are owned and operated by Jon and Megan Mut of Clean Rock Ventures. This move marks Tide Cleaners entry into Southern California. Financial terms of the deal were not disclosed.
“With this acquisition, we are modernizing legacy dry cleaners, investing in local ownership and building a stronger nationwide network,” said Andy Gibson, President & CEO of Tide Services. “From the Muts’ leadership in Los Angeles to our multi-unit operators in Florida, this growth reflects our strategy of combining local roots with the strength of the Tide brand.”
According to Tide, the move is part of its overall strategic growth plan. This includes multi-unit expansion plans in Florida, Texas, and the Midwest.
Tide said the Los Angeles acquisition also complements expansion in Florida, where franchisee group Consolidated Cleaners, Inc. & Consolidated Laundromats, LLC (CCI & CLL) is adding 14 new Tide Cleaners locations in Palm Beach, Broward and Miami-Dade Counties. As a result, there will be a total of 33 Tide locations in Florida. The same group is also introducing the Tide Laundromat concept with five units in Broward County and plans for additional locations in Miami-Dade.
To date, Tide Services has grown its Tide Cleaners and Tide Laundromat network to more than 200 locations nationally. Recent growth moves have included the opening of facilities in Chicago along with a big franchise agreement in Texas with CMG Companies that calls for the opening of 50 new locations.
The four Los Angeles market locations are using GreenEarth Cleaning, non-toxic, environmentally friendly dry-cleaning process that aligns with Tide Cleaners’ focus on sustainability.
“People expect more from their cleaners, and they should,” said Jon Mut. “We’re focused on quality, convenience and care, and our goal is to deliver an experience that customers can feel good about.”
The Muts are longtime residents of California’s San Fernando Valley and graduates of California State University Northridge. Tide Services said the Muts also bring a strong record of community engagement, including post-hurricane Katrina recovery work with Habitat for Humanity.
“We’ve built our lives and careers here in California, so opening stores in the neighborhoods we call home is deeply meaningful to us,” added Megan Mut.
Tide Services said it is reshaping the laundry landscape by acquiring legacy businesses, modernizing their operations, and adding technology-driven laundromats to create multi-service hubs. Tide notes that its business model incorporates trusted cleaning expertise, app-based payments and home delivery — features that appeal to younger, convenience-driven customers.
Additionally, Tide said that its franchise system is “uniquely designed to preserve former dry cleaners’ generational legacies, prioritizing employee retention and customer continuity during the transition to new ownership.”
To learn more about Tide Cleaners and Tide Laundromat franchise opportunities, visit TideFranchise.com.
