The construction franchise continues to invest in training and tech.
By Andrew Carlo
Storm Guard, a residential and commercial construction franchise, has a new look.
The company has announced a new branding initiative, which includes a fresh logo and services. Storm Guard provides siding replacement and repair, window replacement and repair, gutter installation and maintenance, exterior painting, and additional repairs.
“This rebrand is more than a new look, it’s a reflection of how Storm Guard has grown to meet the needs of both homeowners and our franchise network,” said Shane Lynch, president of Storm Guard. “For years, our customers have trusted us with their roofs, and in doing so, they invited us into one of the most important parts of their lives, which is their homes. Emphasizing our full exterior services allows us to honor that trust by offering a more complete solution, while also giving our franchisees the opportunity to grow stronger, more resilient businesses. This evolution ensures Storm Guard remains not only a leader in roofing, but a trusted partner for protecting and improving the entire home exterior.”
The Fort Worth, Texas-based franchise said it has invested heavily in franchisee training, vendor partnerships, and advanced technology through its customer relationship management (CRM) system. According to Storm Guard, the updates allow for streamlining project management and communication, while enhancing marketing and operational resources. As a result, franchise owners are expected to enter new expected to “confidently” enter new service categories with proven systems behind them.
“At Storm Guard, we believe wisdom comes from experience, listening to homeowners, learning from every project, and guiding our franchisees with insight earned over time,” said Derrick Hemmelgarn, Storm Guard director of marketing. “This rebrand is built on that foundation. It’s not simply about adding services, it’s about creating a clear strategy and story that customers can trust. With this rebrand, we’re helping homeowners see the bigger picture of protecting and enhancing their homes, while giving our franchisees a roadmap to build lasting relationships and stronger businesses.”
Founded in 2003, Storm Guard currently operates 34 franchise locations across 17 states.
For information about franchise opportunities at Storm Guard, visit https://franchise.stormguardrc.com/.
