The pool maintenance franchise shows growth in three regions.
Poolwerx, the largest pool services franchise, has revealed a series of expansion moves including launches into new territories.
The latest moves by Poolwerx include growth in Iowa, Georgia, and California with new locations being fueled by increases in residential pool ownership and the need for ongoing maintenance.
Brent Meisenheimer, an experienced entrepreneur and former freight brokerage operator, has initiated a new territory in Waukee, Iowa. According to Meisenheimer, the market is underserved.
“Pool maintenance and repairs are an underserved service in Iowa, so I was glad to find a strong partner in Poolwerx to help me build something meaningful here,” said Meisenheimer. “Poolwerx has a proven system and business model that has already shown success in Midwest markets, and I’m excited to bring the brand’s first Iowa location to Waukee.”
According to Poolwerx, Meisenheimer was ready to return to hands-on work and local business ownership after running a freight brokerage company for the past five years.
“Brent brings the perfect combination of entrepreneurial experience, hands-on skill, and dedication to customer service that makes him an ideal partner for Poolwerx,” said Darlene Viering, senior vice president of franchise development at Poolwerx. “We’re thrilled to support him as he brings our trusted pool maintenance and repair services to Waukee, and we’re confident his commitment to professionalism and community will make a real impact in the local market.”
Georgia launch
In Georgia, John Lange has opened a new territory that will service the Alpharetta and Sandy Springs markets. Lange is chemical engineer who launched his frist business 20 years ago
“The pool industry is a steady, untapped market that continues to gain traction. More and more people are realizing that time is precious and are shifting pool maintenance responsibilities to professionals,” said Lange. “Poolwerx allows me to combine my engineering background with something that brings people joy. Pools are where families slow down, reconnect, and make memories, and being part of that is incredibly rewarding.”
Lange oversees operations that employ approximately 120 people across his various ventures. Community involvement is also a priority for Lange and he plans to support local schools through sports sponsorships, equipment donations, and participation in community fundraising initiatives.
“At Poolwerx, we look for franchise partners who lead with integrity and have a true commitment to their communities,” Viering said. “John embodies those qualities, and we’re proud to support him as he introduces the Poolwerx experience to Georgia. We know he is going to make a meaningful impact for these local pool owners.”
Founded in 1992 and based in Brisbane, Australia, Poolwerx maintains U.S. headquarters in Farmers Branch, Texas—an inner suburb of the Dallas-Fort Worth metroplex. The franchise has more than 185 retail stores, over 700 service vehicles, and operates in 350-plus territories.
Poolwerx provides pool and spa maintenance, including water testing, cleaning, repairs, equipment installation, and water balancing for both residential and commercial clients.
California expansion
The husband and wife team of Donald and Phyllis Lewis announced in January that they were bringing a new Poolwerx location that will serve Riverside, California.
“Pools are where some of life’s best moments happen, and we’re thrilled to bring Poolwerx to Riverside to help protect those poolside memories,” said Phyllis Lewis, co-owner of Poolwerx Riverside. “What stood out most was the level of support and the depth of expertise behind the brand. Knowing we were entering business with proven systems, ongoing training, and a strong network of franchise partners made the decision an easy one.”
Donald brings more than 25 years of project management experience to the business, including managing large-scale projects. Poolwerx said Phyllis complements the operation with more than two decades of experience in human resources management and residential real estate sales.
“At Poolwerx, we look for franchise partners who lead with integrity and a genuine desire to serve,” said Blake Overduin, chief operating officer of Poolwerx USA. “Donald and Phyllis embody those values, and we’re proud to support them as they introduce the Poolwerx experience to Riverside. We’re excited to see the positive impact their team will have in helping local pool owners enjoy healthier pools.”
The maintenance brand said it provides comprehensive onboarding, including online training modules for both owners and technicians. Poolwerx also noted that it is actively seeking franchisee candidates.
For more information about franchise opportunities with Poolwerx, visit https://poolwerxfranchising.com/.
