Sparkle Grooming Corp. and Woofie’s make moves in Arizona and Colorado.
By Andrew Carlo
An Arizona-based dog grooming franchise has unveiled its latest expansion moves.
Sparkle Grooming Corp. announced that it has awarded three franchises to partners Suzanne Julia and Brayden Gazlay. In turn, the duo will open a new location in Scottsdale later this year.
Founded in 2002, Sparkle opened its first salon in Gilbert, Arizona in October 2023. The company soon moved toward a strategy of expanding through franchising this past April. According to Sparkle, the franchising plan was a response to, “the concept’s overwhelming acceptance.”
“Having worked in animal health my entire life, Sparkle’s unique and refreshing experience was love at first bark – first as a customer and now as a franchisee,” Julia. “I’ve personally struggled to find a good dog groomer in Scottsdale for years to routinely take our two doodles (Archie and Trixie). Sparkle’s high standards of care, simplicity, and service value are exactly what every modern dog parent yearns for today.”
The Sparkle business model looks to disrupt the status quo and create a more meaningful grooming experience, the company said. Additionally, Sparkle defines itself as a wellness-focused dog grooming salons where routine pet care meets small-box retail.
“Sparkle’s experienced team, disruptive membership model, and trends in the highly-fragmented pet care industry, is what makes this a safe bet for me,” said Gazlay, who is also a professional poker player. “Plus owning a business that truly brings joy and happiness to its clients on a daily basis, is priceless.”
The initial franchise fee to join the business is about $39,000, according to Sparkle’s website. An initial investment for opening a new location ranges from $235,000 to $245,000 with a 7% royalty fee based on monthly sales.
Joe Aeppli, Sparkle’s co-founder and chief operating officer said, “Partnering with franchisees like Suzanne and Brayden is not just about growth—it’s about adding incredible value to our ever-growing pack.
The COO also noted that Julia and Gazlay both embody Sparkle’s core values of exceptional care, service, and community focus. “Their passion and commitment to bringing our wellness-focused, salon-style grooming experience to Scottsdale will undoubtedly enhance our brand and set a new standard in the market.
“We are thrilled to be bringing this exceptional concept to the Scottsdale market soon and look forward to furthering the brand’s expansion in the valley,” Julia said.
Woofie’s expands in the West
Sparkle isn’t the only pet care franchise model growing in the West.
Authority Brands LLC, a Maryland-based franchisor of companies, announced that it has expanded its pet care brand Woofie’s to Boulder, Colorado.
According to Authority Brands, the move in Boulder is among six recent franchise deals in California, Michigan, Ohio and Wisconsin.
“To keep up with the increasing demand for home services, our extensive network of home service brands have been expanding across new communities and with franchisees – both experienced and new to the industry – that share the same values as our teams,” said Jordan Wilson, Authority senior vice president.
Services provided by Woofie’s includes pet sitting, dog walking, dog training, a mobile pet spa, and pet classes.
