In exciting industry news, Morgan Automotive Group (Morgan) is teaming up with automotiveMastermind, part of S&P Global Mobility, the automotive industry’s leading data and technology provider. This strategic partnership aims to integrate Mastermind’s cutting-edge technology and data enrichment along with Polk Automotive Solutions’ data services from S&P Global Mobility into the operations at Morgan’s 73 dealerships across Florida. This collaboration is designed to enhance customer experience and provide more refined business intelligence, enabling a more personalized approach to automotive sales.
The proprietary Mastermind solution uses predictive analytics to anticipate customer preferences, thereby empowering dealers to transform the retail sales experience by combining data and intelligence with personalized insights. Joining forces with Polk Automotive Solutions, automotiveMastermind will serve as a critical resource for Morgan, offering cleaner customer data and predictive analytics within their Customer Data Platform (CDP). This partnership will assist Morgan in refining their operational systems and marketing strategies, ultimately resulting in an improved consumer experience at all Morgan dealerships.
Morgan Automotive Group COO Tom Moore expressed excitement about the collaboration, highlighting that the partnership provides them with clean data and predictive analytics that will give them a unique edge in delivering a more personalized customer experience.
CEO of automotiveMastermind Matt Leone expressed gratitude for the trust that Morgan Automotive Group has placed in them and looks forward to collaborating with the dealer group to introduce innovations.
The partnership has also been lauded within S&P Global Mobility. “The collaboration with automotiveMastermind and Morgan Automotive Group highlights the strength of the S&P Global Mobility portfolio by leveraging the mutual strength of Polk Automotive Solutions’ data services and Mastermind’s predictive analytics,” said Joe Kyriakoza, vice president and general manager, Polk Automotive Solutions, S&P Global Mobility. He further highlighted that this partnership underlines the ability of S&P Global Mobility to accelerate complex automotive data initiatives.
Parties interested in learning more about automotiveMastermind can visit automotiveMastermind.com or meet the team at the 2024 NADA Convention.
Founded in 2012, automotiveMastermind, part of S&P Global Mobility, is renowned as the automotive industry’s leading data and technology provider, emphasizing actionable intelligence and personalized experiences to drive value. Headquartered in New York City, automotiveMastermind’s proprietary Mastermind solution blends behavioral predictive analytics, targeted marketing outreach, and expert consulting to empower dealers and OEMs to deliver automotive retail sales through a personalized approach.
S&P Global Mobility, a division of S&P Global, is dedicated to providing credit ratings, benchmarks, analytics, and workflow solutions in the global capital, commodity, and automotive markets. The collaboration with automotiveMastermind and Morgan Automotive Group underscores the strength of the S&P Global Mobility portfolio.
Morgan Automotive Group, ranked #9 by Automotive News, is one of the nation’s largest automotive dealer groups. With 73 dealerships across Florida dealing with 30 manufacturers, Morgan Automotive Group prides itself on offering new, certified pre-owned, and quality used vehicle sales along with vehicle parts, maintenance, and repair services with a customer service focus epitomized by their slogan, “When You Make It Morgan, We Make It Happen.”
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