In an industry often content with the status quo, one Milwaukee-based franchise, Central Bark, is redefining what it means to care for our four-legged friends. Celebrating its 20th anniversary, this pioneering company isn’t just capitalizing on the booming pet industry—it’s setting new standards for the future.
A Tale of Growth and Innovation
The year 2024 has been monumental. Building on the momentum from a record-breaking 2023, the franchise reported a 9.2% increase in year-to-date system sales compared to the previous year. Over the past 12 months, sales have trended upward by 9.1%. Impressively, 20 out of 35 stores open in 2023 have outperformed their previous year’s sales.
What’s driving these numbers? The company’s success isn’t just about more dogs through the door; it’s about a revolutionary approach to pet care. By integrating cutting-edge enrichment techniques with the latest in canine behavioral science, the franchise offers a comprehensive experience that goes beyond traditional doggy daycare.
Bob Crawford, the CEO, attributes this success to innovative offerings. “We’re incredibly proud of the milestones we’ve reached this year,” he says. “Our mission is to build on this momentum as we approach the end of 2024 and look ahead. By leading the industry with our innovative services, we’re confident in our path toward exponential growth.”
Leadership That Delivers Results
A significant factor in the upward trajectory is the strategic addition of Tim Weiderhoft as Chief Operations Officer and Vice President of Franchising. Joining the team in June, Weiderhoft brings a wealth of franchising experience that’s already making an impact.
His focus? Ensuring franchisee success and operational excellence. By enhancing support and connectivity within the franchise network, Weiderhoft is paving the way for franchisees to achieve greater financial success. His leadership comes at a critical time as the company expands into markets with increasing demand for premium pet care services.
“Tim’s focus on franchisee success and operational excellence is a significant asset as we continue to expand into new markets,” Crawford notes.
Exploring New Growth Avenues
The franchise isn’t just opening new stores; it’s exploring new models of growth. Multi-unit franchising has emerged as a key strategy, offering franchisees the opportunity to own multiple locations and maximize their investment.
In the third quarter, two new franchisees signed a three-unit agreement to expand the brand’s footprint in the Atlanta, Georgia area. Their decision wasn’t just about numbers; it was about culture and innovation.
“While we have extensive experience in growing business revenue and leading teams, we sought a strong company culture when starting a franchise,” the new franchisees shared. “This company’s rich history and industry-leading dog enrichment programming made it the ideal partner for our ventures.”
Harnessing the Power of Digital Marketing
Understanding the importance of a strong digital presence, the franchise has partnered with Hot Dish Advertising and Lola Red to amplify its online footprint and public relations efforts. Hot Dish Advertising, appointed in July 2024, serves as the digital Agency of Record, focusing on enhancing digital advertising and online engagement. Lola Red, named as the public relations Agency of Record in May 2024, is tasked with elevating storytelling and supporting franchise owners.
These partnerships signal a commitment to staying ahead in an increasingly digital marketplace, ensuring that innovative services reach a wider audience.
Expanding the Reach: New Markets and Territories
With 41 stores currently open and several more on the horizon, the franchise is not slowing down. Fourteen territories have been signed into franchise agreements in 2024 alone, including entries into three new markets and one new state.
Notably, markets like Philadelphia and Raleigh/Durham have reached franchise capacity, a testament to the brand’s popularity and growth potential. Early 2025 will see new locations opening in Phoenix, Arizona, and Detroit, Michigan, marking significant expansions into new regions.
A Commitment to Canine Well-Being
At the heart of the company’s success is an unwavering commitment to providing the highest quality care for dogs and their owners. Their comprehensive approach to pet care doesn’t just meet industry standards—it sets them.
By continually evolving to meet the ever-changing needs of pet parents, the franchise reinforces its position as an industry leader. It’s not just about business growth; it’s about enhancing the lives of the dogs they serve.
The Road Ahead
As the company looks toward the future, it is poised to continue its trajectory of growth and innovation. With strong leadership, strategic expansion plans, and a commitment to excellence, the franchise is well-positioned to shape the future of the pet care industry.
For those interested in joining this dynamic organization, franchising opportunities await. As the pet industry continues to grow, this franchise offers a unique opportunity to be part of a brand that’s making a real difference.
Learn more about their services and franchising opportunities at http://www.centralbarkusa.com and centralbarkfranchising.com.
About the Company
Founded in 2003, Central Bark operates under Barkley Ventures Franchising, LLC, and has grown to over 40 locations across more than a dozen states. With over two million dog visits hosted, the company is a leader in the pet care industry. Central Bark participates in VetFran, the International Franchise Association’s veteran program, offering franchise fee discounts to qualifying veterans. The company is also an IFA MinorityFran participant.
For more information about franchising with Central Bark, visit centralbarkfranchising.com or call 866-799-2275.