The skin care franchise sees $40 million in systemwide revenue.
By Andrew Carlo
Face Foundrie, a franchise focused on skin care and beauty services, is projecting solid growth for 2025.
The franchise reported that it awarded 31 territories in the first quarter and expects to have 72 open locations by year’s end. Since opening its first location in 2019 and launching a franchising program in 2021, Face Foundrie has grown to 63 U.S. locations.
“What excites me most is how quickly our vision has resonated in communities across the nation,” said Michele Henry, founder and CEO of Face Foundrie. “We’ve experienced remarkable growth in just a few short years, showing that people everywhere are looking for effective skincare that fits into their lives. With a proven model in place, we are excited to continue this momentum, and look forward to partnering with passionate, like-minded entrepreneurs who share our vision for transforming the skincare experience.”
Looking ahead, the brand said it is targeting major metropolitan markets such as Los Angeles, Nashville, Atlanta, New York, and Miami, as well as fast-growing mid-sized cities like Portland, Baton Rouge, San Antonio, and Washington DC. Citing industry studies, Face Foundrie points to the global professional beauty services market projected to reach $395.69 billion by 2030.
With three streams of revenue across services, memberships, and curated products, the brand reports that it has achieved $40 million in annual systemwide revenue.
“Our franchise opportunity is more than a business investment, it’s a chance to be part of an industry transformation,” Henry said. “We’ve removed the barriers that often make skincare intimidating or inaccessible and created a space where clients can truly prioritize themselves. Franchisees are able to deliver that experience while running a business with multiple revenue streams, strong consumer demand, and the full support of our team.”
The franchise said it provides comprehensive training along with ongoing corporate resources, such as access to a full in-house marketing and creative team and a dedicated Project Manager to assist with site selection and operations.
According to Face Foundrie, stores are designed to be cost-effective to build and operate, typically spanning 1,400 to 1,800 square feet in high-traffic, high-visibility locations.
Information about franchise opportunities at Face Foundrie can be found at facefoundrie.com/franchise.
