Fitness Ventures announced this Tuesday that they have acquired 22 Crunch Fitness locations in California and Texas from Harman Fitness. The move officially makes Fitness Ventures Crunch Fitness’ largest operator, with 115 units spread out over 30 states.
“Ten years ago this month, we signed our first lease,” said Brian Hibbard, CEO of Fitness Ventures. “Since then, we have been focused on disciplined growth, strong execution, and building a platform – not just a collection of gyms. This acquisition is a major milestone for our company, but we believe we are just getting started. We truly believe we are redefining what a successful fitness franchise operation can look like.”
“Fitness Ventures has built an outstanding operating platform and leadership team,” said Curtis Harman, CEO of Harman Fitness. “We are proud of what we built, and we believe Fitness Ventures is the right long-term home for our clubs, our members, and our people.”
According to Tuesday’s announcement, all 22 locations included in the sale will see major facilities upgrades in the coming months, thanks to a $50 million investment. Those enhancements will help Crunch Fitness increase its presence in the key Southern California and Houston markets while setting unit-based teams up to delight clients even more effectively.
Fitness Ventures is backed by Meaningful Partners, an investor/operator-led lower middle-market private equity firm focused on the consumer sector. They help brands scale while preserving their original missions and culture by applying their proprietary Smart Start Blueprint, offering operational support, and providing difference-making insights from a community of more than 35 founders, CEOs, and consumer sector specialists.
Amin Maredia, co-founder and managing partner at Meaningful Partners, praised Fitness Ventures’ ability to use their platform to generate growth saying, “Since our acquisition of Fitness Ventures in August 2024, we have partnered closely with Brian and his management team, applying Meaningful Partners’ extensive experience in scaling multi-unit franchisor and franchisee platforms to help position Fitness Ventures in becoming one of the largest franchisee business across any multi-unit concept globally. With passion and dedication, Brian and his management team are real-time building what we refer to at Meaningful Partners as a world-class enduring business.”
To learn more about franchise opportunities with Crunch Fitness, visit https://www.crunch.com/franchise.
