Private equity group Main Post Partners is now a minority investor in the brand.
By Andrew Carlo
Smoothie King announced that it has received new funding through a financial partnership with a private equity firm.
San Francisco-based Main Post Partners, a consumer-focused private equity group, has become a minority growth investor in the food and beverage franchise brand. According to Smoothie King, the partnership marks a new chapter for the franchise and positions it for “accelerated growth, innovation, and market leadership.”
The financial details of the investment from Main Post Partners was not revealed. Smoothie King said the partnership “signals a strong vote of confidence in Smoothie King’s vision, team, and long-term potential.”
“At Smoothie King, our vision is to make the world a better place by nourishing healthy habits, and that starts with having partners who share our vision and embrace our values,” said Wan Kim, CEO and majority shareholder of Smoothie King. “We have been extremely impressed by Main Post’s track record of growing franchise brands the right way – by building a strong culture, focusing on the guest, and always thinking long term.”
Based in Dallas, Texas and founded in 1973, Smoothie King has more than 1,200 locations nationally. The franchise welcomed its 1,200th location in Roanoke, Texas last November.
“This investment is more than capital — it’s a powerful alignment of vision and capability,” said Jeff Mills, Managing Partner at Main Post. “We are very impressed by the strength of the Smoothie King brand and reputation, the quality and innovation of the product offerings and its commitment to the guest experience.”
Prioritizing healthy options has been at the forefront of Smoothie King’s success. The brand said it is committed to inspiring a healthy and active lifestyle through its “Clean Blends.” The strategy focuses on providing smoothies with whole fruits and vegetables while removing artificial flavors, colors and preservatives and added sugars in many of its offerings.
Smoothie King also offers retail products such as sports beverages, energy bars, vitamins, and supplements.
“We are excited to partner with Smoothie King’s strong leadership team and franchisees to support the company in capitalizing on its Clean Blends menu, impressive customer service ranking, 1,200+-unit restaurant base and category leadership,” Mills added. “Smoothie King is well positioned to enter its next phase of growth and fulfill its bold and inspiring vision to become one of America’s favorite brands.”
North Point acted as the exclusive financial advisor to Smoothie King on the deal.
Franchise information about Smoothie King can be found at smoothiekingfranchise.com
