XCMG Machinery Wins German Design Award for Outstanding Communication Design
XCMG Machinery, a leader in sustainable development, recently received the prestigious Outstanding Award at the 2024 German Design Awards for its innovative “Cultural Gift” design. This achievement highlights XCMG’s dedication to blending industrial heritage with contemporary relevance, solidifying its position as an industry leader.
The award-winning design consists of culturally inspired items such as Teesets, playing cards, decorative lamps, USB-Sticks, Thermobecher, and Business backpacks. Crafted with ecological and low-carbon principles in mind, these items showcase a unique blend of modern manufacturing techniques and traditional Han Dynasty aesthetics. The design was inspired by stone reliefs from the Han Dynasty, resulting in a visually striking composition that seamlessly merges ancient Chinese culture with cutting-edge technology.
Receiving recognition from the German National Design Award is a significant milestone for XCMG, as it acknowledges the company’s commitment to pushing boundaries and setting new trends in the design world. The theme of the award-winning entry, “Rooted in culture and based on innovation,” celebrates the intersection of modern machinery manufacturing with the timeless beauty of Han Dynasty aesthetics. This not only pays tribute to China’s rich cultural heritage but also highlights Xuzhou’s historical significance as the cradle of Han cultural heritage.
Xuzhou, a city with a history spanning two thousand years, serves as a constant wellspring of inspiration for XCMG’s creative endeavors. By showcasing the cultural richness of Xuzhou on an international platform, XCMG is not only promoting sustainable development within the industry but also shining a spotlight on Chinese heritage to a global audience.
The visually captivating design and thoughtful integration of traditional elements with modern technology have set XCMG apart as an innovator in the field of communication design. The “Cultural Gift” collection has earned widespread acclaim for its ability to transport users into a world where past and present seamlessly coexist.
By winning the 2024 German Design Award for Excellent Communication Design in Integrated Campaigns and Advertising, XCMG has once again demonstrated its prowess in creating designs that captivate and inspire. This recognition serves as a testament to the company’s unwavering commitment to excellence and its dedication to showcasing the best of Chinese culture to the world.
Source link
