Industry veteran Michelle DeVore joins the beauty and wellness franchisor.
WellBiz Brands, Inc., a franchisor of beauty and wellness brands, announced a new leadership move.
The company reported that it has named Michelle DeVore as its new chief marketing officer. WellBiz operates the Drybar, Elements Massage, Fitness Together, Amazing Lash Studio, and Radiant Waxing brands.
In her new role, DeVore will oversee brand marketing across the WellBiz Brands portfolio. This includes creative, data-driven marketing strategies to deepen guest relationships and accelerate portfolio-wide growth, WellBiz Brands said.
DeVore brings over 20 years of experience to the position. Prior to joining WellBiz, DeVore served as senior vice president and head of marketing for Regis Corporation. There, she led the launch of a loyalty program in the franchise category for the Supercuts brand along with introducing a new model for guest engagement and retention across a national salon system.
“Michelle is an instrumental addition to the WellBiz Brands leadership team and the strategic growth of our portfolio. She has an extensive track record of leading brand and digital initiatives across franchised services, beauty, and luxury retail. As a leader, she exemplifies our values and brings the strategic direction needed to sharpen the customer experience, brand awareness and loyalty across the portfolio,” said Amanda Clark, CEO of WellBiz Brands. “As the health, wellness and beauty industry continues to evolve, we’re confident we made the right decision bringing on Michelle to provide a new perspective and spearhead marketing strategy.”
Prior to joining Regis, DeVore worked for brands like European Wax Center and the Neiman Marcus Group, implementing systems to enhance guest experience and support guest growth, loyalty programs and brand partnerships.
“Franchising is such a unique model because it brings together national scale with the passion of local entrepreneurs, and that energy is what drew me to WellBiz Brands. I’ve long admired the strength of the portfolio and the engagement of its franchisees, which creates a strong foundation for growth,” said DeVore. “I’m looking forward to building on that by continuing to elevate the guest experience and strengthening how guests engage with our brands both in-studio and digitally. My approach is always grounded in the customer, using data to guide strategy and creativity to bring it to life.”
WellBiz Brands said it operates more than 800 locations globally through its five brands. The company is based in Denver, Colorado.
For information about franchise opportunities with WellBiz Brands, visit https://www.wellbizbrands.com/our-brands/.
