Victoria’s Secret Fashion Show Returns with Iconic Models and New Vision After Six-Year Hiatus
The Victoria’s Secret Fashion Show made an exhilarating comeback on Tuesday, marking its first runway event since 2018. Iconic figures from the modeling world, including Tyra Banks and the Hadid sisters, donned their famous wings, drawing fans back to a spectacle that dominated television from 1995 to 2018. The event, live-streamed on Amazon Prime Video and various social media platforms, was not only a visual feast but also a significant statement of brand rejuvenation.
In the years leading up to its cancellation, Victoria’s Secret faced criticism over a lack of diversity and body inclusivity, set against the broader cultural backdrop of the #MeToo movement and rising demands for representation in fashion. Internal controversies exacerbated the brand’s struggles, from the association of L Brands’ CEO Les Wexner with the Jeffrey Epstein scandal to inappropriate remarks made by the former Chief Marketing Officer Ed Razek regarding transgender and plus-size models.
However, Victoria’s Secret announced its intention to evolve in May 2024, committing to a show that embodies its new values while retaining the glamour fans love. The revamped event featured an all-female musical lineup, including performances by K-Pop sensation LISA, South African star Tyla, and legendary artist Cher, who brought down the house with her classics "Strong Enough" and "Believe."
The 45-minute show highlighted both veteran models and fresh faces. Returning favorites included Gigi and Bella Hadid, Jasmine Tookes, and Adriana Lima. Notably, supermodel Kate Moss, at 50, and former French First Lady Carla Bruni, at 56, graced the runway for the first time in a historic twist. The show also welcomed Ashley Graham, a celebrated body activist and model, who shared her enthusiasm for being part of the show, particularly as a representation of curvier women.
In her pre-show comments, Graham expressed her initial hesitation about participating due to the brand’s challenging past. However, she felt reassured after discussions with the Victoria’s Secret leadership about their commitment to inclusivity and the introduction of extended sizes. "I said yes so that there could be more women that could see themselves represented on the runway," Graham stated, emphasizing the continued need for diverse representation in fashion.
The highlight of the evening could arguably be Tyra Banks’ return. As the first Black contract model for Victoria’s Secret, Banks had walked in nine shows before her 2005 retirement. Her reappearance, complete with a metallic cape and charismatic smile, elicited applause and excitement from both the audience and other models.
While the event was celebrated by many, it also faced criticism, particularly over claims that it failed to deliver on its promise of inclusivity. The brand’s challenge lies in regaining its relevance in an evolving market increasingly favoring diversity and authenticity. Financial struggles and heightened competition in the lingerie sector have put pressure on Victoria’s Secret to adapt and innovate.
As the fashion show returned to its former glory, it served as a reminder of its potential to reshape narratives and regain a foothold in the market, a move that was closely watched by both fans and critics alike.
