In New York, on February 13, 2024, the VB Gives Back by Veronica Beard and the Kendra Gives Back by Kendra Scott programs have joined forces with Kendra Bracken-Ferguson, the founder and CEO of BrainTrust Founders Studio, to support the launch of her first book, The Beauty of Success: Start, Grow and Accelerate Your Brand.
This partnership was formed to grow the economy and support diverse entrepreneurs. Both Veronica Beard and Kendra Scott’s programs have come together with Kendra Bracken-Ferguson’s studio to help the community. Proceeds from book tour events at Veronica Beard and Kendra Scott stores will be donated to BrainTrust Founders Studio to underwrite resources for founders in the community.
Launched in October 2021, BrainTrust Founders Studio is now the largest membership-based platform for Black founders of beauty and wellness companies. Kendra Bracken-Ferguson expressed gratitude for the support from both brands as their donations will help the studio provide more founders with access to resources such as weekly educational programming and Founders House pop-up stores.
In support of the cause, Kendra Scott has designed a “Success” engraved personalized necklace, which will serve as a symbol of encouragement for all founders. This symbolizes the continued commitment of the Kendra Gives Back program to help strengthen the next generation of courageous, creative, female leaders.
Research from McKinsey & Company has shown that Black entrepreneurs lack access to networks and relationships that could help them make optimal business decisions, and the availability of mentors is critical to their success. The BrainTrust Founders Studio has been celebrated by Veronica Beard for its inspiring commitment to creating equity for entrepreneurs.
If you would like to join “The Beauty of Success Books + Bubbles” Tour through December, visit [Tour link]. The tour’s additional partners include Cantu Beauty, Parfait, Black Beauty Collective, Thirteen Lune, Blushington, Buy From A Black Woman, Harvard Advancement for Black Alumni, Chillhouse, Adelphi, Spelman, Purdue University Black Cultural Center, and El Hempe.
For more information about the BrainTrust Founders Studio, visit their website [Link].
Veronica Beard is a lifestyle collection that was founded by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010. The brand focuses on creating a positive impact through their #VBGivesBack initiative, which you can learn more about [Link].
Kendra Scott LLC, founded by Kendra Scott in 2002, has been committed to giving back and has donated over $60M to philanthropic organizations since 2010. Learn more about Kendra Scott and their philanthropic contributions at KendraScott.com.
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