Daisy Shang, the executive president of Fantawild Holdings and chairwoman of Fantawild Animation, has made significant strides in the Chinese animation industry since her first visit to Cannes in 2008. At that time, Chinese animated productions were rare to surpass $14 million at the box office, and the international market viewed Chinese animation as a great unknown. However, Shang’s perseverance and dedication have led Fantawild to immense success.
Initially focusing on high-tech equipment and multimedia technology, Fantawild pivoted to animation after attending Cannes. The company’s early animated TV titles, Dino Rampage and Conch Bay, garnered interest from international buyers, leading to overseas sales. However, it was the introduction of the Boonie Bears franchise in 2014 that truly propelled Fantawild to success.
Boonie Bears, a series that follows the adventures of two friends protecting their forest home, has become a billion-dollar franchise with over 200 billion online hits in China alone. The franchise’s success has expanded globally, reaching 80 markets and platforms like Disney, Sony, Netflix, and more. With a well-established fanbase and evolving storylines, Boonie Bears has captured the hearts of audiences worldwide.
Shang’s emphasis on creating relatable characters and engaging storylines has been key to Fantawild’s success. The clash of ideas and principles between the characters resonates with audiences, showcasing valuable lessons and positive values. By creating family-friendly entertainment that transcends cultural barriers, Fantawild has found a winning formula.
In addition to the film success, Fantawild has extended the Boonie Bears brand into various ventures, including theme parks, merchandise, live shows, and even a Boonie Bears Burger. With a dedicated team of 18,000-20,000 employees and a commitment to quality, Fantawild continues to push the boundaries of animation and storytelling.
Shang’s vision for Fantawild goes beyond the present success, aiming to create more impactful films and series in the future. By aligning with market trends and consumer preferences, Fantawild remains at the forefront of the animation industry, constantly striving to deliver top-notch entertainment experiences.
In conclusion, Daisy Shang’s journey from Cannes to global animation success with the Boonie Bears franchise illustrates the power of creativity, perseverance, and strategic decision-making. Fantawild’s remarkable growth and impact on the animation industry serve as an inspiration for aspiring filmmakers and creators worldwide.
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