This September, the American Library Association (ALA) is teaming up with Skybound Entertainment and Hasbro to celebrate Library Card Sign-Up Month with the TRANSFORMERS franchise featuring Optimus Prime. The collaboration aims to encourage people of all ages to visit their local libraries and sign up for library cards, opening up worlds of knowledge and adventure.
Skybound Entertainment’s VP, Brand, Editorial, Arune Singh, expressed excitement for the partnership, emphasizing the importance of libraries in communities and the opportunity to promote Optimus Prime’s message of respect and inclusivity to all beings.
In honor of the TRANSFORMERS franchise’s 40th anniversary, new comic book and graphic novel collections will be released by Skybound and Image Comics throughout the year. The Energon Universe, a collaboration between Hasbro and Skybound, has launched a new shared universe featuring iconic characters like Duke, Cobra Commander, and Scarlett, appealing to a new generation of fans.
To celebrate Library Card Sign-Up Month, posters and bookmarks featuring Optimus Prime with a library card are available for purchase in the ALA store. Free graphics and media tools will also be provided to support libraries in promoting the campaign.
Since 1987, Library Card Sign-Up Month has been an annual event to encourage individuals to obtain library cards. The ALA advocates for the role of libraries in enhancing learning and ensuring access to information for all.
Hasbro, a leading toy and game company, aims to entertain and connect generations of fans through storytelling and play. The company’s diverse portfolio includes popular brands like TRANSFORMERS, MAGIC: THE GATHERING, and NERF.
The TRANSFORMERS brand, a global powerhouse franchise, has captivated fans worldwide since 1984 with its iconic battles between Autobots and Decepticons. Skybound Entertainment, established in 2010, collaborates with creators to deliver unique content and experiences across various platforms, including comics, television, and video games.
For more information on the TRANSFORMERS franchise, Hasbro, and Skybound Entertainment, visit their respective websites and social media channels. Join the celebration of Library Card Sign-Up Month this September and experience the magic of libraries with Optimus Prime and the TRANSFORMERS franchise.
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