Taco Bell is ramping up its international expansion efforts, with plans to add 2,000 new restaurants globally within the next decade. Scott Mezvinsky, Taco Bell’s managing director, North America, is leading this initiative after years of experience with Yum! Brands in various international roles. The brand currently operates over 7,500 restaurants in the United States and more than 1,100 internationally.
To mirror the success of its Yum! sister brands like KFC and Pizza Hut, which have thousands of international locations, Taco Bell is focusing on growth in key markets such as China, India, Spain, and the United Kingdom. The goal is to establish a strong presence in these markets before expanding further into additional countries.
Mezvinsky emphasized the importance of finding the right franchise partners who share Taco Bell’s vision for international growth. The company has already seen interest from franchisees who have experience operating other Yum! Brands concepts. With a strong track record of consistent growth in the U.S., prospects can look to Taco Bell’s success there as a testament to its potential in new markets.
The brand’s strategy involves reaching 100 restaurants in key markets, ensuring brand viability and customer satisfaction, before expanding to 250 units and identifying new markets for further growth. With a focus on both current and future markets, Taco Bell aims to achieve widespread international presence while maintaining the quality and profitability that it has established in the U.S. market.
In recent years, Taco Bell has seen significant growth in the U.S., opening 207 net new units in 2022. This expansion is attributed to strong profit margins and high average unit volumes, indicating a favorable environment for international franchisees looking to join the Taco Bell family. With a proven track record of success and a clear growth strategy in place, Taco Bell is poised to make a significant impact on the global stage in the coming years.
By leveraging its experience, resources, and successful business model, Taco Bell is well-positioned to achieve its ambitious international expansion goals and solidify its position as a leading fast-food brand on a global scale. Franchise prospects interested in partnering with Taco Bell can expect to benefit from the brand’s established market presence, consumer loyalty, and commitment to growth and innovation.
Source link
