Beef industry continues to thrive in 2023, with quick-service burger brands generating nearly $200 billion in total sales, marking an 8.3 percent increase from the previous year. The Franchise Times Top 400 ranking highlighted McDonald’s, Burger King, and Wendy’s as the top three brands, with combined sales of over $170 billion. Culver’s led the way with a 16 percent increase in sales, reaching $3 billion and expanding to 945 units.
CEO Rick Silva of Culver’s attributes their success to a strong commitment to people and hospitality, utilizing data science to enhance operational efficiency. The brand added third-party delivery and an order-ahead app, resulting in increased digital sales while maintaining focus on in-person dining experiences. Freddy’s Frozen Custard & Steakburgers also saw a 14.5 percent increase in sales, driven by improved digital channels and kitchen operations.
Texas legend Whataburger achieved a 12.8 percent systemwide sales increase, expanding its store count to 997 and focusing on quality ingredients, technology enhancements, and franchisee support. The brand emphasizes continuous improvement in operations to deliver the best customer experience.
Better burger concepts strive to attract customers looking for higher-quality options than traditional fast-food chains. Five Guys remains a top performer in the segment with 5.6 percent sales growth and an expanded global presence. Fatburger, Elevation Burgers, and Mooyah Burgers experienced varying sales growth, with new initiatives aimed at enhancing the customer experience.
On the other hand, BurgerFi faced challenges with a 3.1 percent sales decline and a reduction in unit count. The brand recently filed for bankruptcy due to post-pandemic consumer spending changes and rising expenses.
Overall, the beef industry continues to evolve with digital innovations, operational enhancements, and a focus on quality to attract and retain customers. Brands are adapting to changing consumer preferences and market trends to drive growth and success in a competitive landscape.
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