Franchising in the food and beverage (F&B) sector has evolved over the past year to focus on simplified operations, scalability, and technological advancements. Mark Treptow, Vice President of Franchise Sales and Development at Gong Cha, highlights key changes shaping the industry. The shift towards simpler, streamlined setups in the F&B industry is driven by the need to reduce startup costs, operational complexity, and adapt to changing consumer preferences post-pandemic.
With rising labor costs and changing consumer behaviors, franchise operators are moving towards concepts that require fewer staff and offer customizable products. The emphasis on technology, customization, and cost-efficiency has led to the rise of kiosks, self-ordering platforms, and AI integration to streamline operations and increase revenue. Social media and influencer marketing have also become crucial in attracting and retaining customers through visually appealing products and brand image.
Prospective franchisees are now seeking concepts that are simple, scalable, and have robust technological support to navigate the evolving franchising landscape. The industry is expected to continue to prioritize simplicity, scalability, and operational efficiency to succeed in the changing market. 1851 Franchise provides resources to help franchisees find the right opportunity for them, ensuring a successful franchising journey. Learn more at http://www.1851growthclub.com and begin your path to franchise success.
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