Texas Named Top State for Franchising Growth: DFW’s Propelled Brands Focuses on Tech for Success

The state of Texas has been named the No. 1 state for franchise growth for the third year in a row by the International Franchise Association’s 2024 economic outlook. With a projected 2,603 new franchise units, 869,265 jobs, and $89.2 billion in economic output, the franchise sector in Texas is booming. One company contributing to this growth is Carrollton-based Propelled Brands, which recently acquired Camp Bow Wow, a leading doggy day care and boarding franchise with over 200 locations in 40 states and Canada. This acquisition has expanded Propelled Brands’ portfolio to over 1,300 locations.

The President and CEO of Propelled Brands, Catherine Monson, expressed excitement about the addition of Camp Bow Wow to the company’s family of brands. She highlighted the alignment between Camp Bow Wow’s dedication to aiding entrepreneurs and Propelled Brands’ objectives. Monson emphasized the company’s focus on acquiring service-oriented brands with strong growth potential, which can adapt to changing consumer behaviors.

Pet care services are a growing industry, with an increasing number of dog owners considering their pets as part of their family. With the acquisition of Camp Bow Wow, Propelled Brands has entered the rapidly expanding pet services industry, which offers a recurring revenue model and has shown resilience in economic downturns. This move aligns with Propelled Brands’ strategy of targeting industries such as health and wellness, professional services, business services, home services, and technology-driven services.

Propelled Brands sees North Texas as a prime location for franchising due to its supportive business environment, strong economy, favorable tax climate, and growing population. The region offers opportunities for testing new concepts and scaling successful ones, making it an ideal market for innovative franchise operations. The company also recognizes the increasing importance of technology in franchise operations, with a focus on online marketing, mobile applications, customer portals, and data analytics to enhance customer experiences.

As the franchising landscape continues to evolve, Propelled Brands remains optimistic about the future of the industry. CEO Catherine Monson emphasizes the importance of strong management in navigating economic changes and driving growth and revenue. With inflation rates stabilizing and the economy showing positive signs, businesses must focus on managing expenses and exploring new strategies to ensure long-term success.

Overall, the acquisition of Camp Bow Wow reflects Propelled Brands’ commitment to growth, innovation, and strategic expansion in the franchise sector. As the company continues to evolve, it remains focused on delivering value to franchise owners, customers, and team members, while capitalizing on emerging market trends and opportunities.

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