Taco Bell is releasing their full 2024 marketing calendar and collaborations with notable names such as Cheez-It, MTN DEW, and Tajín at the Live Más LIVE event in Las Vegas.
This unique and fan-driven event launched the “TBX” chef collaboration program, allowing up-and-coming chefs to put their spin on Taco Bell classics, such as the Crunchwrap Supreme. This will introduce new menu items nationwide next month, featuring premium ingredients.
The event showcased more than a dozen culinary innovations and limited-time releases being made available to fans, such as the Cheesy Chicken Crispanada and the Crispy Chicken Nuggets. All these innovations and more highlight Taco Bell’s mission to partner with powerhouse brands and artists and create unique menu items.
During the Live Más LIVE event, Taco Bell enthusiasts were treated with performances by notable artists. These included host Armani White and DJ LP Giobbi. Feed the Beat artist Omar Apollo delighted the crowd with his performance and fans also got to enjoy releases by successful musicians.
Taco Bell is well known for its loyal and passionate fandom, and they were honored too, with five superfans receiving recognition. For fans across the country, the event offered exclusive offers and a chance to cast their vote in a clash of the classics between team Mexi Melt and team Caramel Apple Empanada.
Taco Bell continues to be a brand icon and recognized by many renowned organizations like TIME, Fast Company, and Nation’s Restaurant News. Going forward, the brand plans to offer more exclusive events and provide updates on all things Taco Bell, including further collaborations with artists and brands to create memorable food experiences.
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In conclusion, this year’s Live Más LIVE event in Las Vegas saw Taco Bell truly celebrate its unique flavors and bold collaborations. From new menu announcements to exclusive fan experiences, Taco Bell continues to bring fresh and innovative products and experiences to its loyal fans.
