Starbucks is not just a place to grab a cup of coffee – it’s also a hub for innovation and community building. Social media users have been getting creative with Starbucks’ menu, concocting unique and Instagram-worthy drinks like the “cake batter Frappuccino” and “liquid cocaine”. But according to a recent working paper from Columbia University, the chain’s impact goes beyond trendy drinks.
Researchers found that a new Starbucks opening in a neighborhood without a coffee shop can lead to the creation of between 1.1 and 3.5 new companies each year over the next seven years. This phenomena is attributed to Starbucks’ role as a “third place” – a space where people can gather and connect without any specific purpose. The authors of the study argue that Starbucks branches help entrepreneurs build and mobilize networks, leading to a ripple effect of new businesses in the area.
This study sheds light on the broader impact that a simple coffee shop can have on a community. By providing a welcoming and communal space for people to gather, Starbucks is not only fueling creativity and innovation on social media, but also fostering economic growth in neighborhoods where it operates.
So next time you stop by your local Starbucks for a caffeine fix, take a moment to appreciate the role this chain plays in supporting entrepreneurs and fostering connections in your community. Who knows, the next big idea or new business venture could be brewing right under your nose.
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