Latest franchise agreement is the dog grooming brand’s first for 2026.
By Andrew Carlo
Sparkle Grooming announced that it has reached a five-unit franchise agreement in the Dallas, Texas market.
The fast-growing dog grooming franchise reports that it signed a development agreement with franchise partners David Futrell and Jeff Etter. According to Sparkle Grooming, the duo have a background in quick-service restaurants (QSR), franchising, finance, and multi-unit growth.
Futrell is a longtime franchise veteran with more than three decades of experience building and scaling consumer brands. His franchise portfolio includes five Dave’s Hot Chicken locations and plans to expand further over the next five years.The franchisee also has prior multi-unit leadership with Schlotzsky’s and Fuddruckers.
“I love the art of service,” said Futrell. “I’ve built my career around exceeding guest expectations and delivering an outstanding experience every single time. When I saw Sparkle, I immediately recognized the parallels to best-in-class QSR brands — operational consistency, transparency, and a product that delivers real value. Sparkle is bringing pet parents a true salon experience, and if you want the best for your best friend, Sparkle is for you.”
Etter has over 30 years of experience in commercial banking, venture investment, and real estate development. He has financed and advised franchised operations across healthcare, housing, and service-based businesses.
“The pet grooming industry has long been fragmented,” said Etter. “Sparkle changes that. The membership model creates a meaningful, emotional connection between the groomer, the dog, and the family… built on consistency, trust, and accessibility. Bringing an identifiable, reliable grooming experience to market at a reasonable price point is incredibly powerful, and I’m excited to bring that to Dallas.”
This move marks Sparkle Grooming’s first franchise announcement of the year. Since 2024, Sparkle has awarded 355 licenses across 19 states. The brand provides salon-style grooming, membership-based care, and hospitality-led operations.
Sparkle previously announced an agreement for the development of 25 locations in the San Antonio and Austin markets.
For more information about franchise opportunities with Sparkle Grooming, visit https://sparkledogcare.com/franchise.
