A recent study conducted by Snap Inc. and Alter Agents revealed that augmented reality (AR) can play a significant role in driving sustainability efforts, increasing profitability for brands, and positively impacting the environment. The research, which involved 7,500 AR users across five countries, found that consumers are highly receptive to brands utilizing AR to support sustainability initiatives.
The study uncovered that 80% of consumers feel more confident in their purchases when using AR, with 69% believing that AR is the future of shopping. Additionally, 93% of consumers have either maintained or increased their purchases of sustainable products over the past year, indicating a growing demand for environmentally-friendly options.
One of the key findings of the research is that AR experiences that promote sustainability can lead to increased consumer confidence, with 84% being more likely to make a purchase, 71% less likely to ask for a refund, and 69% willing to pay more. Consumers across various categories, including personal care and clothing, are drawn to AR’s potential to streamline shopping experiences and contribute to sustainability through features like virtual try-on before purchase.
Moreover, the study revealed that AR can potentially reduce carbon emissions by up to 46% when used for online shopping. Consumers are eager to use AR to reduce emissions through virtual try-ons, digital menus, product customization, and virtual event attendance.
In conclusion, the research highlights that augmented reality has the potential to reshape approaches to sustainability and profitability, offering brands an opportunity to lead with innovation and integrity. Brands that embrace AR for sustainability efforts can benefit from increased consumer confidence, reduced return rates, and a positive brand perception.
To learn more about the study and its findings, visit the link provided: https://forbusiness.snapchat.com/blog/ar-for-sustainability
Snap Inc. is a technology company focused on empowering people to express themselves, learn about the world, and have fun together through products like Snapchat, Lens Studio, and Spectacles. Alter Agents is a strategic market research consultancy that helps brands understand consumer needs and navigate changing trends in the marketplace. For more information about Alter Agents, visit http://www.alteragents.com.
Media Contact:
Marie Melsheimer, +1-541-815-3951
Ahrim Nam, [email protected]
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