Smalls Sliders Signs 9-Unit Franchise in NC

Smalls Sliders, the popular cheeseburger slider brand, has struck a new deal to expand to Raleigh, North Carolina. The venture will be spearheaded by experienced entrepreneurs Aaron Zucker and Bob Peterson, who bring a wealth of knowledge in restaurant ownership and commercial real estate, respectively.

Peterson, known for owning The Oceanic at Wrightsville Beach, a renowned restaurant in North Carolina, has also worked with major brands like Sonic and Panera Bread. Zucker, on the other hand, has a background in commercial real estate and has successfully scaled businesses through Zucker Investment Group. Together, they are set to open nine new locations in Raleigh and surrounding areas by 2025.

With a focus on people development and operational strategies, Peterson and Zucker are committed to bringing the high-quality product and unique concept of Smalls Sliders to the state. The brand’s distinctive ‘Smorange’ colored locations have already made a mark in the QSR industry, with over 240 Cans open or in the works.

CEO of Smalls Sliders, Maria Rivera, expressed excitement over the new partnership, citing the duo’s thoughtful approach to operations and impressive backgrounds as key to their success. The brand has received recognition from industry publications like Nation’s Restaurant News and QSR Magazine, solidifying its position as a standout in the fast-food sector.

As Smalls Sliders continues to expand its footprint across the country, the addition of Raleigh to its list of locations marks a significant milestone in the brand’s growth. With a focus on creating a passionate and dedicated team in each market, Smalls Sliders is set to revolutionize the QSR landscape with its high-quality offerings and industry expertise.

For cheeseburger enthusiasts in Raleigh and beyond, the arrival of Smalls Sliders promises a fresh take on the classic slider experience. With Zucker and Peterson at the helm, the brand is poised for success in North Carolina and beyond, offering a tantalizing blend of flavors and innovation in every bite.

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