Seven Ethnic Groups’ Unique Spring Festival Celebrations

Yunnan Innyo Co., Ltd. is rolling out the red carpet and inviting everyone to join for an awe-inspiring adventure through the heart of Yunnan, China. In collaboration with @visityunnan, Other You, a South African international certified public accountant, will be embarking on a journey of discovery during Chinese New Year 2024. Over the course of the celebrations, he will travel more than 3,500 kilometers across various locations in Yunnan, taking in the rich customs and traditions of seven different ethnic groups.

Mr. Du, who previously served as the chief financial officer of African financial group First Rand Group, relocated to Yunnan in 2016 and officially began his journey as a content creator in 2022. His goal is to create short videos that capture the beauty of the landscapes, the delightful discoveries and the rich ethnic cultures of Yunnan to share with a global audience.

During Chinese New Year 2024, Mr. Du will be venturing through places like Chuxiong, Dali, Lijiang, and Deqin, exploring the indigenous traditions of seven ethnic groups, including the Yi, Bai, Zang, Naxi, Lisu, Pumi, and Mosuo. These experiences are intended to infuse Chinese New Year with the unique flavor of Yunnan and the diverse ethnic traditions celebrated during this time.

By immersing himself in the homes of the local ethnic groups, Mr. Du aims to gain a nuanced understanding of Chinese New Year and underscore its significance as a universal moment of reunification. He hopes to emphasize the deep respect that every family has for this important celebration, regardless of the geographical challenges they may face.

Throughout this captivating journey, Mr. Du will be documenting his experiences and sharing them through a video series titled “Chinese New Year, Yunnan Flavor.” These videos will be posted on the official TikTok and Facebook accounts of the Yunnan Provincial Department of Culture and Tourism. In addition, Yunnan’s cultural richness and natural wonders will be brought to life through this immersive experience.

For those interested in following along, keep an eye on the official TikTok @visityunnan and Facebook @GoYunnan accounts for a glimpse into the captivating journey. Let this adventure inspire your travel plans and awaken a newfound appreciation for the distinctive destination that is Yunnan. For a sneak peek, check out a photo of Mr. Du’s escapade at the following link: https://mma.prnewswire.com/media/2332959/Andre_Du_s_New_Year_Jounery_Yunnan.jpg

Embark on this global adventure and let the beauty of Yunnan and its diverse cultures ignite your sense of wonder.

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