Ryff Inc., a leader in In-Scene Advertising, has been recognized for its innovative contributions to the entertainment industry. The company recently received a coveted Lumiere award, presented by the Advanced Imaging Society (AIS) at its Annual Gala, in collaboration with Disney. Ryff CEO, Roy Taylor, accepted the award on behalf of the company and was recognized as an “Innovator in Production Technology.”
The Lumiere award, presented for the first time in the Society’s 15-year history, is a testament to Ryff’s commitment to supporting creators and storytellers in entertainment. It recognizes AI technology companies that have made significant contributions to the entertainment landscape.
AIS President, Jim Chabin, acknowledged Ryff’s pioneering work in supporting the film and TV industries with narratively supportive In-Scene Advertising. He noted that the company has introduced valuable revenue streams for new productions and existing catalog content, earning Ryff the esteemed Lumiere award.
In-Scene Advertising, also known as Virtual Product Placement, has become a powerful tool for brands seeking to integrate their products seamlessly into content without relying on agents or causing continuity errors during production. This innovative approach not only opens new revenue streams for Networks and Studios but has also received the backing of several actors, directors, and producers who have invested in Ryff.
Roy Taylor, the founder and CEO of Ryff, expressed his gratitude for the Lumiere award, emphasizing that the company comprises successful executives from major entertainment institutions. He also highlighted the company’s commitment to the art of film and TV, making it a special honor for Ryff to be recognized alongside Disney.
The Annual Gala also saw other notable honorees, including actor Jeffrey Wright, recognized with the Distinguished Artist Award for his performance in American Fiction, and Disney’s CTO, Jamie Voris.
About Ryff:
Ryff, established in 2018 and based in Hollywood, is at the forefront of revolutionizing traditional product placement in the advertising industry. Leveraging proprietary AI, machine learning, and visual computing technology, Ryff digitally integrates brands into various forms of media content, generating improvements in brand lift, recall, and purchase intent.
At Ryff, the team is dedicated to transforming the way brands connect with their audiences using cutting-edge technology. To learn more about Ryff and their innovative contributions, visit http://www.ryff.com.
SOURCE Ryff Inc
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