In a recent announcement, Roger Hurni, a marketing veteran with 36 years of experience and managing partner of Off Madison Ave, released his new book, Outthink. Outperform. This book delves into the world of customer motivation and behavior and how it impacts business success, drawing from Hurni’s work with top brands like Nike, PetSmart, and Wells Fargo. The book offers a practical framework for applying Behavioral Marketing in any organization, with a special focus on preparing for an AI future.
Leading experts in the field, such as Jay Baer and Kelly McDonald, have praised Hurni’s work, recognizing its value in today’s fast-paced business environment. Baer highlights the importance of understanding customer behavior for driving success, while McDonald commends the book for its simplicity and applicability to marketers at all levels of experience.
Outthink. Outperform. is a tactical tool kit filled with actionable insights and real-world case studies that demonstrate how to transform customer awareness into loyalty. By shifting your marketing approach and embracing behavioral dynamics, you can achieve increased sales and long-term growth in today’s ever-evolving marketing landscape.
Chris Thomas, president of the Intrepid Agency, plans to incorporate the principles outlined in the book into his team’s practices to adapt to the fast-changing communication world. Additionally, Stephan Pollack, president of The Pollack Group, emphasizes the importance of embracing the principles within Outthink. Outperform. to lead in today’s marketing landscape.
For those looking to stay ahead in the marketing world, Outthink. Outperform. is a must-read. To learn more about Roger Hurni and to purchase a copy of the book, visit his website at http://www.rogerhurni.com. Don’t miss out on this invaluable resource for understanding and leveraging customer behavior for business success.
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