Obsidian Identity’s founder, Kelsey Ray, recently released a report titled “When AI Doesn’t Rank,” shedding light on the impact of AI-generated content on Google rankings. The report analyzes 300 keywords in the B2B wealth management industry, revealing that only 0.46% of top 10 ranking links are likely to be AI-written.
Following a March update, the report shows that almost half of results primarily generated by AI moved down in rankings, with over 25% being removed from the top 10 altogether. This suggests that while AI is commonly used in content creation, it is not a guaranteed solution for improved SEO.
Feedback from content creators and marketers indicates that AI is primarily used for streamlining content production, additional editing, and repurposing content. Despite its benefits, the report emphasizes that AI is not a one-size-fits-all solution for SEO success.
For more in-depth analysis and insights on AI and content creation, readers can access the full report on Kelsey’s professional website, https://kelseycopywriter.com/ai-content-good-report-2024/. Obsidian Identity, LLC, a collaboration between Kelsey Ray and designer Deb Banerjee, offers boutique marketing and branding services that have successfully boosted revenue and traffic for businesses in various industries.
Stay informed on the latest trends in AI and content creation by exploring Kelsey’s report and additional research. The report provides valuable insights for marketers and content creators looking to leverage AI effectively in their strategies.
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