Relatable Acquires Hunt A Killer Murder Mystery

In a recent exciting development, Relatable, a leading modern entertainment company known for its popular games and products, has acquired Hunt A Killer, a well-known brand in the murder mystery segment. This move cements Relatable’s position as a market leader in the adult games category and allows the company to tap into the growing murder mystery market which reached $50 million in the U.S. in 2023.

Despite a decline in the toy industry’s sales in 2023, Relatable has seen continued growth and success. The company, formerly known for the best-selling card game What Do You Meme?, has been expanding its lineup of products for all ages and interests, including adult party and drinking games, family-friendly games, outdoor toys, plush, and health & wellness products.

According to Elliot Tebele, co-founder of Relatable, this acquisition is a significant move for the company and builds on previous successes like the rebranding last summer and the introduction of new licensed products. With Hunt A Killer under its belt, Relatable is poised to reach new heights and cater to a broader demographic of players.

Hunt A Killer, which was launched in 2016, quickly gained a large following for its innovative gameplay and subscription model. With four million copies sold worldwide, the brand has established itself as a market leader in the murder mystery category. Ben Kaplan, co-founder of Relatable, sees great potential in leveraging the existing community of Hunt A Killer fans and expanding the brand further.

Relatable plans to use its robust marketing strategies and global retail presence to bring the Hunt A Killer experience to more households worldwide. The company aims to make the brand more accessible and mainstream, reaching a wider audience of players.

With the support of Baird as their financial advisor on the acquisition, Relatable is looking forward to growing the Hunt A Killer brand, expanding into big box retail, and exploring opportunities for licensing to TV and film. This move reflects the company’s commitment to innovation and growth in the games category.

To learn more about Relatable and their latest acquisition, visit their website at http://www.relatable.com. Join the excitement as they embark on this new chapter and continue to create engaging and enjoyable products for consumers of all ages.

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